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2020, vol. 8, br. 1, str. 69-78
Analiza faktora koji utiču na izbor zelenog hotela od strane turista
Univerzitet u Kragujevcu, Ekonomski fakultet

e-adresaszdravkovic034@yahoo.com
Ključne reči: društveno odgovorno poslovanje; EMS; "zeleni hoteli"; percipirana vrednost ponude; briga turista o zaštiti životne sredine
Sažetak
Turistička preduzeća pored ostvarenja ekonomskih ciljeva moraju voditi računa o društvenim ciljevima i uticaju svojih poslovnih aktivnosti na životnu sredinu. Društvena odgovornost i ekonomski profit nisu u suprotnosti, već su komplementarni. Mnoge kompanije u svom poslovanju implementiraju sistem zaštite životne sredine (Environmental Management System - EMS). Društveno odgovorno poslovanje je danas sve više zastupljeno u turizmu i hotelijerstvu, a sve veći broj turista pokazuje brigu o zaštiti životne sredine i prilikom svojih putovanja odseda u "zelenim hotelima". Istraživanje je sprovedeno sa ciljem da se utvrdi da li varijable briga turista o zaštiti životne sredine i percipirana vrednost ponude "zelenog hotela"utiču na nameru turista da odsednu u "zelenom hotelu". Statistička analiza je rađena na uzorku od 155 ispitanika sa teritorije Republike Srbije. Rezultati empirijskog istraživanja su pokazali da navedene varijable imaju pozitivan uticaj na izbor "zelenih hotela", tako da studija nudi važne praktične implikacije za pružaoce usluga u oblasti turizma i hotelijerstva.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/menhottur2001069Z
objavljen u SCIndeksu: 02.07.2020.

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