Metrika

  • citati u SCIndeksu: 0
  • citati u CrossRef-u:0
  • citati u Google Scholaru:[]
  • posete u poslednjih 30 dana:27
  • preuzimanja u poslednjih 30 dana:9

Sadržaj

članak: 2 od 62  
Back povratak na rezultate
2022, vol. 15, br. 3, str. 13-29
Uticaj demografskih varijabli na zadovoljstvo korisnika digitalnih usluga hotela
aUniverzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK
bPSS Institut "Tamiš", Pančevo

e-adresanebojsazakic@gmail.com, maja@fimek.edu.rs, nikolavcurcic@yahoo.com
Sažetak
Razvoj informaciono-komunikacionih tehnologija fundamentalno transformiše turistički sektor i nosioci turističke ponude uveliko primenjuju savremene tehnologije kako bi unapredili svoje poslovanje. Hoteli se sve više oslanjaju na digitalne tehnologije u nastojanju da dostignu svoje poslovne ciljeve, poboljšaju iskustvo i zadovoljstvo svojih gostiju i ostvare konkurentsku prednost. Cilj ovog rada jeste utvrđivanje statističke značajnosti uticaja demografskih varijabli na zadovoljstvo korisnika digitalnih usluga hotela uključujući vebsajt hotela, onlajn rezervacije, usluge interneta i korišćenje socijalnih medija. Empirijsko istraživanje stavova 1036 korisnika o njihovom zadovoljstvu digitalnim uslugama hotela kategorije 4 i 5 zvezdica na teritoriji Srbije je sprovedeno tokom 2021. godine, a rezultati su obrađeni statističkim metodama koristeći Hikvadrat test. Rezultati istraživanja pokazuju da postoji statistički značajna razlika u zadovoljstvu korisnika digitalnih usluga hotela u zavisnosti od pola i starosne dobi. Istraživanje ukazuje da je potrebno voditi računa o demografskim kategorijama korisnika u pogledu digitalnih usluga hotela i shodno tome vršiti prilagođavanja ovih usluga.
Reference
Assaf, A.G., Josiassen, A., Woo, L., Agbola, F.W., Tsionas, M. (2017) Destination characteristics that drive hotel performance: A state-ofthe-art global analysis. Tourism Management, 60, 270-279
Benyon, D., Quigley, A., O'Keefe, B., Riva, G. (2014) Presence and digital tourism. AI & Society, 29(4), 521-529
Buhalis, D., Sinarta, Y. (2019) Real-time co-creation and nowness service: Lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563-582
Chen, J., Kerr, D., Chou, C.Y., Ang, C. (2017) Business co-creation for service innovation in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 29(6), 1522-1540
Choi, T.Y., Chu, R. (2001) Determinants of hotel guests' satisfaction and repeat patronage in the Hong Kong hotel industry. International Journal of Hospitality Management, 20(3), 277-297
Chowdhury, S. (2012) Co-creation of innovative digital services. u: 35th Information System Research Seminar in Scandinavia, August 17-20, 2012. Sigtuna, Uppsala Universitet
Chu, S., Deng, T., Cheng, H. (2020) The role of social media advertising in hospitality, tourism and travel: A literature review and research agenda. International Journal of Contemporary Hospitality Management, 32(11), 3419-3438
Cobanoglu, C., Berezina, K., Kasavana, M.L., Erdem, M. (2011) The impact of technology amenities on hotel guest overall satisfaction. Journal of Quality Assurance in Hospitality & Tourism, 12(4), 272-288
Ćirić, M., Vladisavljević, R., Birinji, J. (2017) Povezanost demografskih karakteristika potrošača i njihovih navika u onlajn kupovini. Ekonomija: teorija i praksa, vol. 10, br. 3, str. 16-31
Day, R.L. (1984) Modeling choices among alternative responses to dissatisfaction. u: Kinear Thomas C. [ur.] Advances in Consumer Research, Provo, UT: Association for Consumer Research, 496-499, 11th
Del, B.I.R., San, M.H. (2008) Tourist satisfaction a cognitive-affective model. Annals of Tourism Research, 35(2), 551-573
Farías, A., Cancino, C.A. (2021) Digital transformation in the Chilean lodging sector: Opportunities for sustainable businesses. Sustainability, 13(4), 1-17
Gajdošík, T. (2018) Smart tourism: Concepts and insights from Central Europe. Czech Journal of Tourism, 7(1), 25-44
Gardašević, J., Ćirić, M., Carić, M. (2018) Razumevanje motiva koršćenja društvenih mreža u funkciji unapređenja komunikacije sa potrošačima. Marketing, vol. 49, br. 4, str. 311-320
Gonzalez, R., Gasco, J., Llopis, J. (2019) ICTs in hotel management: A research review. International Journal of Contemporary Hospitality Management, 31(9), 3583-3609
Happ, É., Ivancsó-Horváth, Z. (2018) Digital tourism is the challenge of future: A new approach to tourism. Knowledge Horizons - Economics, 10(2), 9-16
Huertas, A., Moreno, A., Pascual, J. (2021) Place branding for smart cities and smart tourism destinations: Do they communicate their smartness?. Sustainability, 13(19), 1-18
Kim, Y., Kim, H. (2022) The impact of hotel customer experience on customer satisfaction through online reviews. Sustainability, 14(6), 1-13
Law, R., Buhalis, D., Cobanoglu, C. (2014) Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), 727-750
Leković, K., Tomić, S., Marić, D., Ćurčić, N.V. (2020) Cognitive component of the image of a rural tourism destination as a sustainable development potential. Sustainability, 12(22), 1-12
Li, L., Peng, M., Jiang, N., Law, R. (2017) An empirical study on the influence of economy hotel website quality on online booking intentions. International Journal of Hospitality Management, 63, 1-10
Lopez, D.A.A. (2015) Smart destinations: XXI century tourism. u: 22st Annual ENTER Conference on information and communication technologies in tourism, February 3-6, 2015. Lugano, USI-Università della Svizzera italiana
Mariani, M., Bresciani, S., Dagnino, G.B. (2021) The competitive productivity (CP) of tourism destinations: An integrative conceptual framework and a reflection on big data and analytics. International Journal of Contemporary Hospitality Management, 33(9), 2970-3002
Marx, S., Flynn, S., Kylänen, M. (2021) Digital transformation in tourism: Modes for continuing professional development in a virtual community of practice. Project Leadership and Society, 2, 1-11
Mihailović, B., Simonović, Z., Ćurčić, N. (2017) Marketing communication of domestic hotel organizations. Ekonomika, vol. 63, br. 4, str. 1-12
Mihalič, T., Buhalis, D. (2013) ICT as a new competitive advantage factor: Case of small transitional hotel sector. Economic and Business Review, 15(1), 33-56
Oliver, R.L. (2010) Satisfaction: A behavioral perspective on the consumer. Armonk: M. E. Sharpe, 2 nd edn
Osei, B.A., Ragavan, N.A., Mensah, H.K. (2020) Prospects of the fourth industrial revolution for the hospitality industry: A literature review. Journal of Hospitality and Tourism Technology, 11(3), 479-494
Pencarelli, T., Gabbianelli, L., Savelli, E. (2021) The tourist experience in the digital era: The case of Italian millennials. Sinergie Italian Journal of Management, 38(3), 165-190
Raab, C., Berezan, O., Krishen, A.S., Tanford, S. (2016) What's in a word?: Building program loyalty through social media communication. Cornell Hospitality Quarterly, 57(2), 138-149
Riestyaningrum, F., Ferdaos, E., Bayramov, B. (2020) Customer behavior impact on international tourist's travel intention due to Covid-19. Journal of Sustainable Tourism and Entrepreneurship, 1(3), 231-243
Schwab, K. (2017) The fourth industrial revolution. New York: Currency Book
Selen, W., Ogulin, R. (2015) Strategic alignment across a tourism business ecosystem. Athens Journal of Tourism, 2(3), 167-178
Sheehan, L., Ritchie, B.J.R., Hudson, S. (2007) The destination promotion triad: Understanding asymetric stakeholder interdepedencies among the city, hotels, and DMO. Journal of Travel Research, 46(1), 64-74
Stankov, U., Filimonau, V., Slivar, I. (2019) Calm ICT design in hotels: A critical review of applications and implications. International Journal of Hospitality Management, 82, 298-307
Tauber, V., Bausch, T. (2022) Will COVID-19 boost sustainable tourism: Wishful thinking or reality?. Sustainability, 14(3), 1-24
Uşaklı, A., Koç, B., Sönmez, S. (2017) How 'social' are destinations: Examining European DMO social media usage. Journal of Destination Marketing & Management, 6(2), 136-149
 

O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/etp2203013Z
primljen: 02.09.2022.
revidiran: 19.09.2022.
prihvaćen: 23.09.2022.
objavljen u SCIndeksu: 15.10.2022.
Creative Commons License 4.0

Povezani članci

Nema povezanih članaka