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Ekonomika poljoprivrede
2017, vol. 64, br. 3, str. 1049-1064
Stavovi potrošača o organskoj hrani u Srbiji i Hrvatskoj - uporedna analiza
Perić Nenada, Vasić-Nikčević Andrijanaa, Vujić Nenadb ORCID
aUniverzitet Metropolitan, Beograd, Srbija
bEkonomski institut, Beograd, Srbija

e-adresa: nenad.peric@metropolitan.ac.rs, andrijana.vasic@metropolitan.ac.rs, nenadvujicvuja@open.telekom.rs
Ključne reči: konzumiranje organske hrane; stavovi potrošača; proces donošenja odluka
Sažetak
Cilj rada je istraživanje povezanosti socio-demografske varijable i stavova ispitanika iz Srbije i Hrvatske prema organskoj hrani. Potrošači širom sveta imaju pozitivan stav prema organskoj hrani bez posebnih razlika između različitih socio-demografskih varijabli. Međutim, nivo potrošnje organske hrane je nizak-organska poljoprivreda koja pokriva 1% poljoprivrednog zemljišta. Visoka cena i niska primanja ispitanika predstavljaju osnovne ograničavajuće faktore. Ekonomski faktor je posebno važan za tržišta Srbije i Hrvatske. Takođe, nedostatak informacija i poverenja u organsku proizvodnju i organske sertifikate predstavljaju deo odluke potrošača o kupovini. Prema tome, proizvodima organskih proizvoda potrebna su marketinške aktivnosti za izgradnju prepoznatljivog brenda i razvoj poverenja među potrošačima. Takođe, potrošači su pokazali visok stepen samosvesti u donošenju odluka o kupovini organskih proizvoda, što čini komunikaciju brendom na prodajnom mestu veoma važnom.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ekoPolj1703049P
objavljen u SCIndeksu: 27.12.2017.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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