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2020, vol. 13, br. 1, str. 63-71
Ekološka dimenzija PESTEL analize sprovedene u malim preduzećima u Republici Srbiji
aAddiko Bank Ad Belgrade, Belgrade
bUniverzitet u Prištini sa privremenim sedištem u Kosovskoj Mitrovici, Ekonomski fakultet

e-adresaivana.m.matovic@gmail.com
Sažetak
Strateško donošenje odluka nastoji da analizira okruženje u kome posluju poslovne organizacije. Spoljašnji faktori životne sredine se analiziraju i prate pomoću PESTEL analize. PESTEL analiza pruža uvid u prilike i pretnje koje postoje za poslovanje preduzeća i na taj način omogućava brže prilagođavanje novim tržišnim uslovima. Cilj ovog rada je predstavljanje upotrebe i značaja PESTEL modela za analizu ekoloških faktora u poslovnom okruženju. Takođe su predstavljeni najčešći izazovi koji se javljaju prilikom analize životne sredine, kao i primeri dobre prakse u poslovanju preduzeća u Republici Srbiji. Ovaj rad pruža profesionalni doprinos poslovnoj zajednici, posebno organizacijama koje žele da poboljšaju svoje ekološke performanse efikasnijim korišćenjem prilika i uklanjanjem pretnji koje proizilaze iz ekoloških faktora.
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/ror2001063M
primljen: 16.07.2020.
prihvaćen: 28.10.2020.
objavljen u SCIndeksu: 29.12.2020.
Creative Commons License 4.0

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