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2020, vol. 8, br. 2, str. 89-100
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Strategijski pristup razvoju ekoturizma u okolini grada Bora, Srbija
Strategic approach to the development of ecotourism in Bor District, Serbia
Projekat: Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije (institucija: Univerzitet u Beogradu, Tehnički fakultet u Boru) (MPNTR - 451-03-68/2020-14/200131)
Sažetak
Porast popularnosti ekoturizma na globalnom nivou posledica je povećane zabrinutosti čoveka za stanje prirodnih resursa. Ovaj vid alternativnog turizma je sve prisutniji u turističkim kretanjima širom sveta. Za zemlje u razvoju, ekoturizam može predstavljati priliku da unaprede svoj ekonomski razvoj eksploatacijom prirodnih resursa, kojom se ne narušava njihovo izvorno stanje. Iako pruža velike mogućnosti, upravljanje turizmom u zaštićenim ili nezaštićenim prirodnim dobrima predstavlja veliki izazov. Vrlo često se zanemaruje važnost integracije svih stejkholdera i strateški pristup. Cilj istraživanja u ovom radu je generisanje strategija razvoja ekoturizma u gradu Boru i njegovoj okolini. U tu svrhu, primenjena je kombinovana SWOT-TOWS metodologija. Na osnovu dobijenih rezultata, predloženo je devet strategija čija bi implementacija omogućila iskorišćavanje prirodnih i kulturno-istorijskih potencijala u oživljavanju ekoturizma ovog kraja.
Abstract
The increase in ecotourism popularity at a global level is a consequence of the increased human concern for the state of natural resources. This type of alternative tourism is increasingly present in tourist trends around the world. For developing countries, ecotourism can be an opportunity for accelerating economic development by exploiting natural resources, without changing their original state. Although it offers great opportunities, the management of tourism in protected or unprotected natural assets is a great challenge. The importance of integrating the actions of all stakeholders and the usage of strategic approach are often neglected. The aim of this paper is to generate strategies for the development of ecotourism in Bor and its surroundings. For this purpose, a combined SWOT-TOWS methodology is applied. Based on the obtained results, nine strategies are proposed, whose implementation would enable the usage of natural and cultural and historical potentials for the revival of ecotourism in this area.
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