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2020, vol. 14, br. 2, str. 1-18
Analiza efikasnosti maloprodaje hrane u Srbiji
aUniverzitet u Beogradu, Ekonomski fakultet
bFakultet za poslovnu ekonomiju i preduzetništvo, Beograd

e-adresarlukic@ekof.bg.ac.rs, vojteski@live.co.uk
Ključne reči: efikasnost; maloprodaja hrane; Srbija; AHP; DEA
Sažetak
Kao što je poznato, problematika analize efikasnosti svih kompanija, što znači i trgovinskih, vrlo je aktuelna, značajna i složena. U kontekstu toga sve se više primenjuju matematički metodi i modeli. Imajući to uvidu, u ovom radu se istražuje efikasnost maloprodavaca hrane u Srbiji primenom AHP i DEA metoda. Od svih posmatranih kriterijuma optimizacije (nabavna vrednost realizovane robe, operativni troškovi, bruto marža i neto dobitak) najznačajniji je nabavna vrednost realizovane robe. Najefikasniji maloprodavac hrane u Srbiji je kompanija Dlhaize Serbia. Kompanija Mercator-S prem DEA analizi je neefikasna. U cilju poboljšanja efikasnosti maloprodavaca hrane u Srbiji neophodno je po ugledu na zapadne primeniti nove modele poslovanja (privatna robna marka, multikanalska prodaja, prodaja organske hrane i druge), koncepte strategijskog uprvljačkog računovodstva i pojačati digitalizaciju poslovanja.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/poseko18-26786
primljen: 27.05.2020.
prihvaćen: 18.12.2020.
objavljen u SCIndeksu: 12.03.2021.