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2020, br. 2, str. 142-172
Kreativna ekonomija - istraživanje koncepta i Evropska perspektiva
Univerzitet u Nišu, Ekonomski fakultet

e-adresazdjoric82@gmail.com
Sažetak
U novije vreme, naše okruženje i način na koji proizvodimo i trošimo kulturna dobra i usluge menjaju se iz korena, usled snažnog uticaja faktora kao što su globalizacija, brži kanali komunikacije, globalna povezanost i primena novih informacionih i komunikacionih tehnologija. U uslovima konvergencije ekonomskih, socijalnih, kulturnih i tehnoloških promena, itekako se prepoznaje značaj jačanja kreativnih potencijala i kapaciteta radi postizanja ekonomskih i drugih dobitaka, zbog čega su u ovoj oblasti potrebne nove razvojne strategije. U takvim okolnostima, koncept "kreativne i kulturne ekonomije" populariše se širom sveta kao veza između kulture, ekonomije i tehnologije. Našim svetom sve više dominiraju slike, zvukovi, simboli i ideje koji stvaraju nova radna mesta, bogatstvo i novu kulturu. S obzirom na prethodno, ekonomski razvoj se više ne može posmatrati jednostrano, samo kroz akumulaciju ekonomskog kapitala, već kao trodimenzionalni prostor, čije su dimenzije veličina, struktura i promena u odnosima između ekonomskih i kreativnih resursa. Autor se u ovom radu bavi teorijskim i primenjenim aspektima razvoja kreativne ekonomije. Dobijeni rezultati ukazuju na značajan ekonomski potencijal koji kreativna ekonomija nosi sa sobom unutar Evropske unije, prevashodno u smislu zaposlenosti i doprinosa preduzeća u okviru kreativnog sektora. U istraživanju će se koristiti deskriptivna metoda i metoda kompilacije, a sve u cilju tumačenja podataka, te jednostavnog opisivanja činjenica, procesa i predmeta i empirijskog potvrđivanja njihovih veza i odnosa.
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O članku

jezik rada: engleski
vrsta rada: naučni članak
DOI: 10.5937/skolbiz2-28894
primljen: 17.10.2020.
prihvaćen: 29.01.2021.
objavljen u SCIndeksu: 12.05.2021.
metod recenzije: dvostruko anoniman
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