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2021, vol. 1, iss. 2, pp. 229-240
The Serbian language and Cyrillic in everyday life and the media
Academy of Technical and Educational Applied Studies, Niš

emailmarijaboranijasevic@yahoo.com
Abstract
The subject of research in this paper is the use of the Serbian language and Cyrillic in everyday life, as well as in the media. The contemporary way of life and modern trends largely affect the Serbian language and use of Cyrillic because of the omnipresence of English in all the spheres of our lives, the influence of which has led to the phenomenon called language Anglo-globalization. It seems that Serbian, under the strong influence of English, is gradually changing, and not only does this change happen in the sphere of everyday life but also in all the spheres of professional life as well. Besides the ubiquitous influence of English that is mirrored in the names of companies, stores, cafés etc., another problem has occupied out attention, and that is a very limited use of Cyrillic in both everyday life and the media. The subject of analysis were the names of cafés and the presence of Cyrillic in them and the use of Cyrillic in the media - the daily newspapers and TV channels. The results show that Cyrillic is used rather limitedly, while Latin alphabet has the priority both in everyday life and the media.
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About

article language: English
document type: Original Scientific Paper
DOI: 10.5937/drushor2102229B
received: 30/08/2021
accepted: 25/11/2021
published in SCIndeks: 11/02/2022