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2016, vol. 45, br. 1, str. 70-91
Efekti IT i strategija otvorenih inovacija na inovacione i finansijske performanse u bankarstvu
aEurobank ad, Beograd
bUniverzitet u Beogradu, Fakultet organizacionih nauka

e-adresavesna.tornjanski@eurobank.rs, dejanp@fon.rs, milan.milanovic@eurobank.rs
Ključne reči: IT strategija; strategija otvorenih inovacija; radikalne inovacije; inkrementalne inovacije; inovacione performanse; finansijske performanse; bankarski sektor; menadžment inovacija
Sažetak
Ovaj rad se bavi efektima IT i strategija otvorenih inovacija na inovacione i finansijske performanse u bankarskom sektoru Srbije, koristeći metodu studije slučaja koja se zasniva na kvalitativnim i kvantitativnim podacima. Rezultati istraživanja ukazuju na potrebu uvođenja koncepta otvorenih inovacija u bankarskom sektoru, odnosno na adekvatno inkorporiranje eksternog znanja u inovacione procese pomoću odgovarajućih tehnologija. Zaposleni i uspostavljeni partnerski odnosi sa značajnim stejkholderima predstavljaju dva najznačajnija izvora za stvaranje i komercijalizaciju radikalnih inovacija, dok korisnici bankarskih usluga i ostali izvori prikupljanja znanja omogućavaju generisanje različitih znanja i ideja, te stvaranja inkrementalnih inovacija koje su u primarnoj funkciji zadovoljstva korisnika bankarskih usluga, unapređenja postojećih procesa i poboljšanja kvaliteta usluga. U cilju maksimalnog iskorišćenja potencijala iz modela otvorenih inovacija, u zaključnom delu su izvedene preporuke za menadžere u bankarskom sektoru. Istraživanje može doprineti menadžerima u finansijskim uslugama, bankarskom sektoru, IT sektora i menadžmentu inovacija.
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O članku

jezik rada: srpski, engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/bankarstvo1601070T
objavljen u SCIndeksu: 24.05.2016.
Creative Commons License 4.0

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