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2019, vol. 71, iss. 6, pp. 319-333
Bihevioralna ekonomija - elementi i primena
(The title is not available in English)
aUniveristy of Niš, Faculty of Science
bMinistarstvo odbrane Republike Srbije, Regionalni centar Niš
Project:
Improving competitiveness of public and private sector by networking competences in the process of european integrations of Serbia (MESTD - 179066)

Abstract
(not available in English)
Bihevioralna ekonomija predstavlja relativno novi i perspektivni pravac istraživanja koji u značajnoj meri utiče na stanje i budućnost ekonomske nauke. Iako ekonomisti ne odustaju lako od korišćenja formalnih modela baziranih na pretpostavci o savršenoj racionalnosti ekonomskih aktera, predstavnici bihevioralne ekonomije nude brojne empirijske dokaze o tome da realno ekonomsko ponašanje nema mnogo toga zajedničkog sa hiper racionalnim homo economicus-om. Cilj rad je da ispita mogućnost primene koncepata bihevioralne ekonomije u dve važne oblasti: finansije i štednja. Istraživački nalazi su pokazali da finansijska tržišta imaju veće mogućnosti arbitraže od drugih tržišta, tako da bi se ovde moglo smatrati da su bihevioralni faktori manje važni. Međutim, pokazano je da ograničenja arbitraže stvaraju nepravilnosti koje bihevioralna ekonomija značajno pomaže i podupire u objašnjavanju. Kada je u pitanju štednja, nalazi ove studije su pokazali da ona zahteva složene kalkulacije i volju, pa bihevioralni faktori predstavljaju važne elemente deskriptivne teorije u ovoj oblasti.
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article language: Serbian
document type: unclassified
DOI: 10.5937/vojdelo1906319K
published in SCIndeks: 30/01/2020

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