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CRM i podaci korisnika - izazovi poslovanja u digitalnoj ekonomiji
aUniverzitet u Novom Sadu, Tehnički fakultet 'Mihajlo Pupin', Zrenjanin, Srbija
bMinistry of Interior, Belgrade
cBelgrade Business and Art Academy of Vocational Studies, Belgrade

e-adresamihalj.bakator@uns.ac.rs
Projekat:
Razvoj stohastičkog modela utvrđivanja elemenata vremena rada proizvodnog ciklusa i njihova optimizacija za serijsku proizvodnju u metaloprerađivačkoj industriji i u procesima reciklaže (MPNTR - 35017)

Ključne reči: CRM; podaci korisnika; globalizacija; digitalna ekonomija; sigurnost podataka
Sažetak
Preduzeća se suočavaju sa izazovima postizanja konkurentnosti usred globalizovanog tržišta. U savremenom poslovnom okruženju, efikasan CRM je neophodan za zadržavanje kupaca. Kako se CRM sistemi oslanjaju na podacima o korisnicima, važno je osigurati integritet podataka. Ovaj rad detaljno analizira izazove preduzeća, CRM i podatke o korisnicima. Glavni cilj ovog rada je pregled postojeće literature i poslovnih praksi u domenu CRM-a. Pored toga, razvijen je model za poboljšanje CRM-a. Model se zasniva na rezultatima pregleda literature i kao takav predstavlja pristup ka unapređenju CRM sistema, uzimajući u obzir integritet podataka o korisnicima.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/jemc2102085B
primljen: 03.04.2021.
prihvaćen: 16.04.2021.
objavljen u SCIndeksu: 28.12.2021.
Creative Commons License 4.0

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