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2017, vol. 64, iss. 4, pp. 1635-1649
Marketing and higher education: Condition in Serbia
aHigh school of vocational studies, Beogradska politehnika, Belgrade
bBeogradska poslovna skola-Visoka skola strukovnih studija, Belgrade
cFaculty for Economics'Dositej' Belgrade 'Dositej', Belgrade,,
Projekat Ministarstva nauke Republike Srbije, br. EE18031
Development, design and implementation of modern strategies of integrated management of operations and vehicle and mechanization maintenance in auto transport, mining and energy (MESTD - 35030)

The inductive research approach is directed to testing of the hypothesis: about implementing marketing management, depending on the configuration properties of a successful education, and expressed with increased customer satisfaction in Serbia. The survey results confirm that the quality of service in higher education institutions in Serbia depends on the configuration properties of a successful education. Finally, it was confirmed that the success of marketing activities directly depends on the degree of customer satisfaction. One of the main specificities of higher education, even in comparison to other industries and service, is that the service provides a number of years and what is its value after successful completion of use, lifetime. Higher education institutions are in a unique position to build good relations with existing customers directly affected by the increase in the number of users in the future tense.
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article language: English
document type: Review Paper
DOI: 10.5937/ekoPolj1704635M
published in SCIndeks: 29/03/2018
peer review method: double-blind
Creative Commons License 4.0

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