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Ekonomija: teorija i praksa
2022, vol. 15, br. 3, str. 13-29
Uticaj demografskih varijabli na zadovoljstvo korisnika digitalnih usluga hotela
Zakić Nebojšaa, Ćirić Majaa ORCID, Ćurčić Nikolab ORCID
aUniverzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK, Srbija
bPSS Institut "Tamiš", Pančevo

e-adresa: nebojsazakic@gmail.com, maja@fimek.edu.rs, nikolavcurcic@yahoo.com
Sažetak
Razvoj informaciono-komunikacionih tehnologija fundamentalno transformiše turistički sektor i nosioci turističke ponude uveliko primenjuju savremene tehnologije kako bi unapredili svoje poslovanje. Hoteli se sve više oslanjaju na digitalne tehnologije u nastojanju da dostignu svoje poslovne ciljeve, poboljšaju iskustvo i zadovoljstvo svojih gostiju i ostvare konkurentsku prednost. Cilj ovog rada jeste utvrđivanje statističke značajnosti uticaja demografskih varijabli na zadovoljstvo korisnika digitalnih usluga hotela uključujući vebsajt hotela, onlajn rezervacije, usluge interneta i korišćenje socijalnih medija. Empirijsko istraživanje stavova 1036 korisnika o njihovom zadovoljstvu digitalnim uslugama hotela kategorije 4 i 5 zvezdica na teritoriji Srbije je sprovedeno tokom 2021. godine, a rezultati su obrađeni statističkim metodama koristeći Hikvadrat test. Rezultati istraživanja pokazuju da postoji statistički značajna razlika u zadovoljstvu korisnika digitalnih usluga hotela u zavisnosti od pola i starosne dobi. Istraživanje ukazuje da je potrebno voditi računa o demografskim kategorijama korisnika u pogledu digitalnih usluga hotela i shodno tome vršiti prilagođavanja ovih usluga.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/etp2203013Z
primljen: 02.09.2022.
revidiran: 19.09.2022.
prihvaćen: 23.09.2022.
objavljen u SCIndeksu: 15.10.2022.
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