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2018, vol. 13, br. 2, str. 323-334
Percepcija menadžera banjskih hotela o kvalitetu usluga u Grčkoj
aAristotle University of Thessaloniki, School of Physical Education and Sports Science, Thessaloniki, Greece
bAlexander Technological Institute of Thessaloniki, School of Health and Medical Care, Department of Aesthetics and Cosmetology, Greece

e-adresabakirtzoglou@phed.auth.gr
Sažetak
Svrha ove studije je bila da se istraži koje su to najvažnije dimenzije kvaliteta usluga za menadžere banjskih hotela kako bi zadovoljili svoje klijente u Grčkoj. Trideset tri (n= 33) menadžera banjskih hotela u Grčkoj dobrovoljno je učestvovalo u ovoj studiji. Merenja su uključivala upotrebu 'SERVQUAL' metode (Parasuraman et al., 1988) za procenu percepcije kvaliteta usluga. Faktorska analiza (glavna komponenta) sa 'Varimax' rotacijom korišćena je za identifikaciju prediktorskih varijabli percepcije menadžera. Rezultati su pokazali da su tri varijable i četiri stavke 'SERVQUAL' modela najnapredivije varijable percepcije menadžera. Faktori su bili označeni na sledeći način: odziv, pouzdanost i materijal. Stavke su označene na sledeći način: pravovremenost osoblja banjskih hotela, profesionalnost zaposlenih, hrana i pića i pružanje brzih usluga. Ova tri faktora i četiri stavke objašnjavaju percepciju menadžera banjskih hotela u procentu od 50.97%. Kao zaključak može se istaći da je ljudski faktor (odgovornost i pouzdanost) i faktori okruženja (opipljivi faktori) važni parametri za kvalitet usluga kod menadžera banjskih hotela u Grčkoj, kada dizajniraju marketinške usluge sa ciljem poboljšanja zadovoljstva svojih klijenata.
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O članku

jezik rada: engleski
vrsta rada: originalan članak
DOI: 10.5937/sjm13-13687
objavljen u SCIndeksu: 29.11.2018.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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