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2018, vol. 12, br. 1, str. 65-74
Značaj komunikacije putem društvenih medija u hotelijerstvu
Vusong univezitet, Sol internacionalna škola, Daejeon, Južna Koreja

e-adresazorina.duric@gmail.com
Sažetak
Globalna ekspanzija korisnika društvenih medija veoma je velika, dok njihova popularnost sve više raste. Ovakav rast i popularnost ukazuju i na značaj poslovne komunikacije putem ovih medija svih privrednih subjekata, a posebno u sektoru turizma i hotelijerstva, kao uslužne delatnosti u kojoj je komunikacija s potrošačima i klijentima primarna osnova za uspešno poslovanje. Cilj rada jeste da ukaže na značaj ove komunikacije u turizmu i hotelijerstvu. Tema je odabrana zbog svoje aktuelnosti i značaja komunikacije za uspešno poslovanje turističkih i hotelskih preduzeća u sve zahtevnijem poslovnom okruženju i neophodnosti stalne interakcije s potrošačima i klijentima kako bi se pratilo njihovo mišljenje, stavovi o kompaniji i kvalitetu pruženih usluga, kao i njihovo zadovoljstvo tim uslugama, a time i poboljšali efekti i rezultati poslovanja.
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O članku

jezik rada: srpski
vrsta rada: pregledni članak
DOI: 10.5937/timsact12-15907
objavljen u SCIndeksu: 09.03.2018.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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