- citati u SCIndeksu: 0
- citati u CrossRef-u:0
- citati u Google Scholaru:[
 ]
- posete u poslednjih 30 dana:26
- preuzimanja u poslednjih 30 dana:17
|
|
|
2021, vol. 18, br. 4, str. 269-288
|
|
Sajber bezbednost - izgradnja digitalnog poverenja
Cyber security: Building digital trust
Projekat: Ovaj rad je rezultat projekta Pravnog fakulteta FPPNT - Pravo i nove tehnologije
Rad je rezultat projekta FPBPS - Budućnost poslovanja u Srbiji. Projekat je pokrenut sporazumom Pravnog fakulteta Megatrend univerziteta sa Unijom poslodavaca Srbije
Sažetak
Iako su informaciono-komunikacione tehnologije omogućile mnogo lakšu komunikaciju, zabavu i poslovanje ljudima, takođe su omogućile i sajber kriminalcima da vrše svoje ilegalne aktivnosti u digitalnom okruženju. Zloupotrebom podataka, ali i aktivnostima koji mogu naneti emocionalnu i fizičku štetu korisnicima interneta, sajber kriminalci doprineli su eroziji poverenja potrošača koji su svoje potrebe i želje zadovoljavali digitalnom kupovinom. U vremenima svetske pandemije, kada je veliki broj potrošača bio primoran da koristi usluge kupovine u onlajn okruženju, ovakvo nepoverenje nanelo je velike štete kompanijama. Strategije ponovne izgradnje poverenja i revitalizovanja lojalnosti potrošača, nameću se kao imperativ mnogim organizacijama, ukoliko žele da opstanu na tržištu. Naravno potrebna je i zakonodavna podrška, kako bi se obezbedila sajber bezbednost, koja sve više poprima globalne dimenzije u svom obimu, predstavljajući imperative u odbrani od sajber pretnji i samim državama, ugrožavajući njihovu ekonomsku i političku stabilnost.
Abstract
Although information and communication technologies have made communication, entertainment and business easier for people, they have also enabled cybercriminals to carry out their illegal activities in the digital environment. By misusing data, but also by activities that can cause emotional and physical damage to Internet users, cybercriminals have contributed to the erosion of the trust of consumers who have satisfied their needs and desires with digital shopping. In times of global pandemic, when a large number of consumers were forced to use online shopping services, this distrust caused great damage to companies. Strategies to rebuild trust and revitalize consumer loyalty are imperative for many organizations if they want to survive in the marketplace. Of course, legislative support is also needed to ensure cyber security, which is increasingly taking on global dimensions in its scope, presenting imperatives in defense against cyber threats to states themselves, threatening their economic and political stability.
|
|
|
|
Reference
|
|
2    
|
Baltezarević, I., Baltezarević, R. (2020) Uticaj komunikacije u virtuelnom okruženju na pravnu informatiku. Megatrend revija, vol. 17, br. 4, str. 27-40
|
|
|
Baltezarević, R., Baltezarević, I. (2021) The Dangers and Threats that Digital Users Face in Cyberspace. IPSI Transactions on Internet Research, Vol. 17, No. 1, January, pp. 46-52
|
|
1
|
Baltezarević, R., Baltezarević, V. (2016) Virtual communication's skills: View through the social media and situation in Serbia. u: Radović-Marković M., Kyaruzi I.S., Nikitović Z. [ur.] Entrepreneurship: types, current trends and future perspectives, Chicago, United States of America: Graphics, Inc, (pp. 275-287). ISBN: 978-1-5323-2194-8
|
|
|
Boon, S.D., Holmes, J.G. (1991) The dynamics of interpersonal trust: Resolving uncertainty in the face of risk. u: Hinde R.A., Grobel J. [ur.] Cooperation and Prosocial Behavior, Cambridge: Cambridge University Press, pp. 190-211
|
|
|
Butler, J.K. (1983) Reciprocity of Trust between Professionals and Their Secretaries. Psychological Reports, 53(2): 411-416
|
|
|
Chow, S., Holden, R. (1997) Toward an understanding of loyalty: The moderating role of trust. Journal of Managerial Issues, 9: 275-98
|
|
1
|
Coleman, J.S. (1990) Foundations of Social Theory. Cambridge, MA: Belknap Press of Harvard University Press
|
|
|
Crown Prosecution Service (CPS) (n.d.) Guidelines on prosecuting cases involving communications sent via social media. https://www.cps.gov.uk/legal-guidance/social-media-guidelines-prosecuting-cases-involvingcommunications-sent-social-media (Pristupljeno: 05.10. 2021.)
|
|
|
Cummings, L.L., Bromiley, P. (1996) The organizational trust inventory. u: Kramer R., Tyler T. [ur.] Trust in Organizations, Thousand Oaks, CA: Sage, pp. 302-30
|
|
3
|
Doney, P.M., Cannon, J.P. (1997) An Examination of the Nature of Trust in Buyer-Seller Relationships. Journal of Marketing, 61(2): 35-51
|
|
|
Ennis, J. (2008) Best practices for organizing national cyber security efforts. u: Regional workshop organized by the ITU in collaboration with ictQATAR and Q-CERT, 18-21 February, presentation made at
|
|
|
Gillespie, A. (2016) Cybercrime: Key issues and debate. Oxford: Routledge, ISBN 978-0-415-71220-0
|
|
|
Jarvenpaa, S.L., Todd, P.A. (1996) Consumer Reactions to Electronic Shopping on the World Wide Web. International Journal of Electronic Commerce, 1(2): 59-88
|
|
|
Johnson, J.L., Sakano, T., Voss, K., Takenouchi, H. (1998) Marketing performance in U.S.-Japanese cooperative alliances: Effects of multiple dimensions of trust and commitment in the cultural interface. Journal of the Academy of Marketing Science, 23(4): 255-71
|
|
|
Keen, P.G.W. (1997) Are you ready for 'trust' economy?. Computer World
|
|
1
|
Lewis, D.J., Weigert, A. (1985) Trust as a Social Reality. Social Forces, 63(4) (June): 967-85
|
|
|
Mcallister, D.J. (1995) Affect and cognition-based trust as foundations for interpersonal cooperation in organizations. Academy Management Journal, vol 38, No 1, str. 24-59
|
|
|
Quelch, J.A., Klein, L.R. (1996) The Internet and international marketing. Sloan Management Review, 37(3): 60-75
|
|
|
Rempel, J.K., Holmes, J.G., Zanna, M.P. (1985) Trust in close relationships. Journal of Personality and Social Psychology, 49(1): 95-112
|
|
|
Tyler, T.R., Kramer, R.M. (1996) Whither trust?. u: Kramer Roderick M., Tyler Tom R. [ur.] Trust in Organizations: Frontiers of Theory and Research, Thousand Oaks, CA: Sage
|
|
|
Zaheer, A., Mcevily, B., Perrone, V. (1998) Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance. Organization Science, 9(2): 141-159
|
|
|
|
|