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2021, vol. 18, br. 4, str. 269-288
Sajber bezbednost - izgradnja digitalnog poverenja
aMegatrend Univerzitet, Fakultet za pravo, javnu upravu i bezbednost - FDUA, Beograd
bMegatrend Univerzitet, Fakultet za poslovne studije, Beograd

e-adresaivana.baltezarevic@gmail.com, rbaltezarevic@gmail.com
Projekat:
Ovaj rad je rezultat projekta Pravnog fakulteta FPPNT - Pravo i nove tehnologije
Rad je rezultat projekta FPBPS - Budućnost poslovanja u Srbiji. Projekat je pokrenut sporazumom Pravnog fakulteta Megatrend univerziteta sa Unijom poslodavaca Srbije

Sažetak
Iako su informaciono-komunikacione tehnologije omogućile mnogo lakšu komunikaciju, zabavu i poslovanje ljudima, takođe su omogućile i sajber kriminalcima da vrše svoje ilegalne aktivnosti u digitalnom okruženju. Zloupotrebom podataka, ali i aktivnostima koji mogu naneti emocionalnu i fizičku štetu korisnicima interneta, sajber kriminalci doprineli su eroziji poverenja potrošača koji su svoje potrebe i želje zadovoljavali digitalnom kupovinom. U vremenima svetske pandemije, kada je veliki broj potrošača bio primoran da koristi usluge kupovine u onlajn okruženju, ovakvo nepoverenje nanelo je velike štete kompanijama. Strategije ponovne izgradnje poverenja i revitalizovanja lojalnosti potrošača, nameću se kao imperativ mnogim organizacijama, ukoliko žele da opstanu na tržištu. Naravno potrebna je i zakonodavna podrška, kako bi se obezbedila sajber bezbednost, koja sve više poprima globalne dimenzije u svom obimu, predstavljajući imperative u odbrani od sajber pretnji i samim državama, ugrožavajući njihovu ekonomsku i političku stabilnost.
Reference
Baltezarević, I., Baltezarević, R. (2020) Uticaj komunikacije u virtuelnom okruženju na pravnu informatiku. Megatrend revija, vol. 17, br. 4, str. 27-40
Baltezarević, R., Baltezarević, I. (2021) The Dangers and Threats that Digital Users Face in Cyberspace. IPSI Transactions on Internet Research, Vol. 17, No. 1, January, pp. 46-52
Baltezarević, R., Baltezarević, V. (2016) Virtual communication's skills: View through the social media and situation in Serbia. u: Radović-Marković M., Kyaruzi I.S., Nikitović Z. [ur.] Entrepreneurship: types, current trends and future perspectives, Chicago, United States of America: Graphics, Inc, (pp. 275-287). ISBN: 978-1-5323-2194-8
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O članku

jezik rada: srpski
vrsta rada: pregledni članak
DOI: 10.5937/MegRev2104269B
primljen: 18.05.2021.
prihvaćen: 10.09.2021.
objavljen u SCIndeksu: 19.02.2022.
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