Metrika

  • citati u SCIndeksu: 0
  • citati u CrossRef-u:0
  • citati u Google Scholaru:[]
  • posete u poslednjih 30 dana:78
  • preuzimanja u poslednjih 30 dana:41

Sadržaj

članak: 8 od 358  
Back povratak na rezultate
Upravljanje trgovinskim transakcijama u covid eri - uspon e-trgovine
Bubanja Ivaa, Vidas-Bubanja Marijanab
aBelgrade Business and Arts Academy of Applied Studies, Belgrade
bAlfa univerzitet, Fakultet za trgovinu i bankarstvo 'Janićije i Danica Karić', Beograd, Srbija

e-adresa: marijana.vidas.bubanja@gmail.com
Sažetak
Pandemija COVID-19 ima široko rasprostranjene i dugotrajne implikacije na globalnu ekonomiju, rok i opštu ekonomsku stagnaciju i krizu. Različite industrijske grane i sektori nastoje da održe funkcionisanje svog poslovanja i stim liš kompanije da se sve više oslanjaju na potencijale i moći digitalnih tehnologija i mrežnih komunikacija. U sektoru trgovine raste svest o važnosti digitalizacije i korišćenja digitalne trgovine kao strateške investicije i konkurentske prednosti. Sve više trgovačkih kompanija počelo je da gleda na digitalne kanale, ne kao na dodatak njihovoj fizičkoj lokaciji, već kao na strateški izvor dugoročnog, održivog rasta, što se pokazalo kao značajan podsticaj za rast e-trgovine širom sveta. U ovom radu analiziraju se B2B i B2C segmenti elektronske trgovine uključujući aktuelne trendove i dinamiku, upravljanje novim poslovnim modelima i očekivane implikacije najnovijih inovacija u digitalnoj tehnologiji. Ulaganja u alate i rešenja novih digitalnih tehnologija u e-trgovini bila su podstaknuta potrebom za kupovinom bez problema, personalizacijom i poboljšanom operativnom efikasnošću koju zahtevaju kupci novog doba. Analiziraju se i iskustva privrede Republike Srbije u transakcijama e-trgovine.
Reference

8

Bakator, M., Đorđević, D., Ćoćkalo, D. (2019) Developing a model for improving business and competitiveness of domestic enterprises. Journal of Engineering Management and Competitiveness (JEMC), vol. 9, br. 2, str. 87-96

Bubanja, I. (2019) The Importance of Social Networks Presence for Business Improvements of Domestic Enterprises. Vesnik, 5(1-2): 83-93

Buchholz, K. (2020) The Products Growing Online Sales Fastest. https://www.statista.com/chart/22693/share-ofonline-sales-per-product-category/

Chevalier, S. (2021) Global e-Commerce Sales Forecast 2020, by Region. https://www.statista.com/statistics/311357/sales-ofe-commerce-worldwide-byregion/#statisticContainer

Clement, J. (2020) COVID-19 Impact on Global Retail e-Commerce Site Traffic 2019-2020. https://www.statista.com/statistics/1112595/covid-19-impact-retail-e-commerce-site-traffic-global/

Ecommerce Foundation (2018) European B2C Ecommerce Report 2018. Amsterdam: EC

Ecommerce News Europe (2021) Over 500 Million Ecommerce Users in Europe in 2021. https://ecommercenews.eu/over-500-millionecommerce-users-in-europe-in-2021/

ecommerceDB (2020) The eCommerce Market in Serbia. https://ecommercedb.com/en/markets/rs/all

eMarketer Editors (2021) Worldwide Ecommerce Will Approach $5 Trillion This Year. https://www.emarketer.com/content/worldwideecommerce-will-approach-5-trillion-this-year

Globe Newswire (2020) The Business-To-Business E-Commerce Market Size, Share & Trends Analysis Report by Deployment Model, by Application, by Region, and Segment Forecasts, 2020-2027. https://www.globenewswire.com/newsrelease/2020/09/24/2098493/0/en/Global-20-9-Trillion-Business-To-Business-B2B-E-Commerce-Markets-Size-Share-Trends-Analysis-Forecasts-2016-2019-2020-2027.html

Grand View Research (2021) B2C Ecommerce Market Growth & Trends. https://www.grandviewresearch.com/pressrelease/global-b2c-e-commerce-market

Hamilton, D. (2017) The Transatlantic Digital Economy 2017: How and Why It Matters for the United States, Europe and the World. Washington DC: Center for Transatlantic Relations

International Trade Administration (ITA), U.S. Department of Commerce (2021) Serbia: Country Commercial Guide: E-Commerce. https://www.trade.gov/country-commercialguides/serbia-ecommerce

Keenan, M. (2021) Global Ecommerce Explained: Stats and Trends to Watch in 2021. https://www.shopify.com/enterprise/globalecommerce-statistics

Khan, M.A. (2021) Consumer 2.0: How Brands and Retailers Must Anticipate the Shopper Behavioral Shift in Five Years. https://www.marketingdive.com/ex/mobilemarketer/ cms/opinion/columns/12254.html

Kotler, P., Hermawan, K., Setiawan, I. (2017) Marketing 4.0 Moving from Traditional to Digital. New Jersey: John Wiley & Sons, Inc

Laudon, C.K., et al. (2001) E-Commerce: Business, Technology Society. Boston: Addison Wesley

Laudon, C.K., Traver, G.C. (2016) E-Commerce 2016: Business, Technology, Society. Harlow: Pearson Education Limited

Lesher, M., Tscheke, J. (2019) Unpacking Ecommerce: The Rise of New Business Models. https://voxeu.org/article/unpacking-e-commerce

Lone, S., Harboul, N., Weltevreden, J.W.J. (2021) 2021 European E-Commerce Report. Amsterdam - Brussels: Amsterdam University of Applied Sciences & Ecommerce Europe

Mcdermott, K. (2015) Key Business Drivers and Opportunities in Cross-Border Ecommerce. Amsterdam: Payvision Publications

Meola, A. (2021) Rise of M-Commerce: Mobile Ecommerce Shopping Stats & Trends in 2021. https://www.businessinsider.com/mobile-commerceshopping-trends-stats

Nagendra, S. (2020) Customer 2.0: Changing Buying Behaviors. Business Insider India, https://www.businessinsider.in/advertising/brands/ar ticle/customer-2-0-changing-buyingbehaviors/articleshow/78695890.cms

OroCommerce (2021) Top 2021 B2B eCommerce Trends, Predictions, and Statistics You Can't Ignore. https://oroinc.com/b2becommerce/blog/top-2021-b2b-ecommerce-trendspredictions-and-statistics-you-cant-ignore/

Reuters (2020) COVID-19 Pandemic Will Unleash Worst Recession Since Great Depression: IMF Chief Kristalina Georgieva. https://www.moneycontrol.com/news/business/econ omy/covid-19-pandemic-will-unleash-worstrecession-since-great-depression-imf-chiefkristalina-georgieva-5129251.html

Salesforce EMEA (2021) B2C Commerce Future Trends: Key Insights for 2021. https://www.salesforce.com/eu/blog/2021/03/b2ccommerce-future-trends.html

Salesforce EMEA (2021) Customer 2.0: How New Age Consumers Shop in an Uncertain World. https://www.salesforce.com/eu/blog/2021/01/newage-consumers.html

Sarwant, S. (2014) B2B eCommerce Market Worth $6.7 Trillion by 2020: Alibaba & China the Front-Runners. u: B2B Ecommerce Market Worth $6.7 Trillion by 2020: Alibaba, Forbs, https://www.forbes.com/sites/sarwantsingh/2014/11/06/b2b-ecommerce-market-worth-6-7-trillion-by2020/?sh=3cb5581a212e

Statista (2021) In-depth Report: B2B e-Commerce 2021. https://www.statista.com/study/44442/statistareport-b2b-e-commerce/

Statista (2021) Digital Markets: eCommerce Serbia. https://www.statista.com/outlook/dmo/ecommerce/serbia

Statistical Office of the Republic of Serbia - SORS (2020) Usage of Information and Communication Technologies in the Republic of Serbia 2020. Belgrade: SORS

Statistical Office of the Republic of Serbia - SORS (2011) Usage of Information and Communication Technologies in the Republic of Serbia 2011. Belgrade: SORS

Statistical Office of the Republic of Serbia - SORS (2015) Usage of Information and Communication Technologies in the Republic of Serbia 2015. Belgrade: SORS

Statistical Office of the Republic of Serbia - SORS (2021) Usage of Information and Communication Technologies in the Republic of Serbia 2021. Belgrade: SORS

Tighe, D.E. (2021) Most Used Payment Methods for e-Commerce Worldwide 2019, by Region. https://www.statista.com/statistics/676385/preferredpayment-methods-of-online-shoppers-worldwideby-region/

Turban, E., et al. (2008) Electronic Commerce 2008: A Managerial Perspective. New Jersey: Prentice Hall

USAID (2019) Cooperation for Growth Project-Strengthening e-Commerce in the Republic of Serbia, Final Report. https://saradnja.rs/wpcontent/uploads/2019/10/Ecommerce-Study-Serbia.pdf

Vidas-Bubanja, M. (2019) E-Business Models and Technologies. Beograd: BPŠ-VŠSS

Vidas-Bubanja, M. (2021) The Impact of the COVID-19 Pandemic on the Digital Transformation of the Serbian Economy. Ekonomski Vidici, 26(1-2): 47-62

1

Vidas-Bubanja, M., Bubanja, I. (2017) The challenge of going digital. Journal of Engineering Management and Competitiveness (JEMC), vol. 7, br. 2, str. 126-136

We are social (2021) Digital 2021 Global Overview Report. https://wearesocial.com/uk/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital/

WTO (2020) World Trade Statistical Review 2020. Geneva: WTO

Wu, S., et al. (2016) US B2B eCommerce will Be Twice the Size of B2C eCommerce by 2020. https://www.forrester.com/report/US+B2B+eComm erce+Will+Be+Twice+The+Size+Of+B2C+eComm erce+By+2020/-/E-RES122366#

Zarić, A. (2020) The Coronavirus Had to Happen, for Us to Understand: E-Commerce Future Has Arrived in Serbia. https://biznis.telegraf.rs/it-biz/3183016-ecommercebuducnost-je-stigla-u-srbiju

Zwass, V. (1998) Foundations of Information Systems. NY: Irwin
   

O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/jemc2201020B
primljen: 17.11.2021.
prihvaćen: 17.01.2022.
objavljen u SCIndeksu: 29.08.2022.
Creative Commons License 4.0

Povezani članci

Nema povezanih članaka