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2021, vol. 7, br. 1, str. 165-194
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Uticaj strateškog opredeljenja na odnos između upravljanja inovacionim portfoliom i uspeha
Influence of strategic orientation to the relation between innovation portfolio management and success
Ključne reči: menadzment znanja; strateško opredeljenje; inovacije; upravljanje inovacionim portfoliom
Sažetak
Savremeno poslovanje u prvi plan ističe značaj intelektualnog vlasništva i znanja kao ključnih faktora koji doprinose postizanju konkurentske prednosti. To iziskuje nove pristupe u menadzmentu i sve više se govori o upravljanju znanjem kao procesom koji će podići efikasnost poslovanja. U ekonomiji baziranoj na znanju, mnoge kompanije kreiraju, stiču i održavaju konkurentsku prednost na turbulentnom tržištu zahvaljujući inovacijama. Upravljanje portfoliom inovacionih projekata predstavlja moćan alat za ostvarivanje inovacione strategije i od izuzetne je važnosti da se postojeća znanja koriste u kompanijama i na osnovu njih stvaraju nova. U radu se testiraju saznanja iz referentnog istraživanja sprovedenog u Nemačkoj 2016. godine, koje analizira uticaj strateškog opredeljenje na vezu između upravljanja inovacionim portfoliom i poslovnog uspeha. Dobijena saznanja iz referentnog istraživanja testirana su kroz upitnik na koji su odgovor davale kompanije iz Republike Srbije da bi se videla njihova primena u poslovnim procesima i poslovnom uspehu.
Abstract
Modern businesses emphasize the significance of intellectual property and knowledge as key factors that contribute to achieving competitive advantage. This requires new approaches in management and there is more talk about knowledge management as a process that will raise business efficiency. In a knowledge-based economy, many companies create, acquire and maintain a competitive advantage in a turbulent market with the help of innovation. Innovation Project Portfolio Management is a powerful tool for achieving innovation strategy and it is extremely important that existing knowledge is used in companies and new ones are created based on them. The paper tests the findings of a reference survey conducted in Germany in 2016, which analyzes the impact of strategic orientation on the relationship between innovation portfolio management and business success. The obtained knowledge from the reference research was tested through a questionnaire answered by companies from the Republic of Serbia in order to see their application in business processes and business success.
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