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Upravljanje trgovinskim transakcijama u covid eri - uspon e-trgovine
aBelgrade Business and Arts Academy of Applied Studies, Belgrade
bAlfa univerzitet, Fakultet za trgovinu i bankarstvo 'Janićije i Danica Karić', Beograd, Srbija

e-adresamarijana.vidas.bubanja@gmail.com
Sažetak
Pandemija COVID-19 ima široko rasprostranjene i dugotrajne implikacije na globalnu ekonomiju, rok i opštu ekonomsku stagnaciju i krizu. Različite industrijske grane i sektori nastoje da održe funkcionisanje svog poslovanja i stim liš kompanije da se sve više oslanjaju na potencijale i moći digitalnih tehnologija i mrežnih komunikacija. U sektoru trgovine raste svest o važnosti digitalizacije i korišćenja digitalne trgovine kao strateške investicije i konkurentske prednosti. Sve više trgovačkih kompanija počelo je da gleda na digitalne kanale, ne kao na dodatak njihovoj fizičkoj lokaciji, već kao na strateški izvor dugoročnog, održivog rasta, što se pokazalo kao značajan podsticaj za rast e-trgovine širom sveta. U ovom radu analiziraju se B2B i B2C segmenti elektronske trgovine uključujući aktuelne trendove i dinamiku, upravljanje novim poslovnim modelima i očekivane implikacije najnovijih inovacija u digitalnoj tehnologiji. Ulaganja u alate i rešenja novih digitalnih tehnologija u e-trgovini bila su podstaknuta potrebom za kupovinom bez problema, personalizacijom i poboljšanom operativnom efikasnošću koju zahtevaju kupci novog doba. Analiziraju se i iskustva privrede Republike Srbije u transakcijama e-trgovine.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/jemc2201020B
primljen: 17.11.2021.
prihvaćen: 17.01.2022.
objavljen u SCIndeksu: 29.08.2022.
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