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2015, vol. 20, br. 1, str. 56-60
The role of cross-cultural competence in international business in the twenty-first century
(naslov ne postoji na srpskom)
University of Pécs, Faculty of Business and Economics, Pécs, Hungary

e-adresadevenyi@ktk.pte.hu
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(ne postoji na srpskom)
The aim of the paper is to discuss the requirements of cross-cultural competence for managers in international business in the 21st century. Cross-cultural competencies are indispensable for managers involved in cross-border interactions as cultural awareness affects the success of managing human resources in business operations, the integration processes, competitiveness and social responsibility. The components and methods of cross-cultural training programs are also discussed. This paper examines the attributes of cross-cultural competence and cross-cultural training on the basis of theoretical research.

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jezik rada: engleski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 05.10.2018.

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