- citati u SCIndeksu: 0
- citati u CrossRef-u:0
- citati u Google Scholaru:[
 ]
- posete u poslednjih 30 dana:24
- preuzimanja u poslednjih 30 dana:9
|
|
|
2023, vol. 69, br. 2, str. 35-50
|
|
Inovacije i uticaj na konkurentnost pijaca na osnovu marketinških istraživanja
Innovations and impact on market competitiveness based on marketing research
Ključne reči: marketinška istraživanja; inovacije; investicije konkurentnost; pijace
Sažetak
Cilj ovog rada je da na osnovu analize teorijskih stavova i rezultata istraživanja definiše strategiju razvoja i konkurentnosti pijaca na osnovu inovacija i pružanja usluga. Izvršena istraživanja zasnivaju se na primeni posebnih metoda saznanja i marketinških istraživanja. Rezultati istraživanja pokazuju da su pijace vrlo efikasan instrument za postizanje ekonomskih i komunikacionih ciljeva na tržištu. Tretiranjem ponude proizvoda kao ulaganja kroz uticaj na interes potrošača, moguće je uticati na kupovinu do određenog nivoa. Utvrđeno je da prodavci na pijacama sprovođenjem konkretnih i preciznih strategija marketinške komunikacije mogu postići svoje ciljeve u odnosu na konkurenciju i u svrhu zadovoljstva kupaca. Prezentovana istraživanja čine solidnu osnovu za ulaganja na pijacama kroz inovacije u poslovanju, a to povećava konkurentnost na tržištu. Potrebno je potvrditi određena istraživanja pomoću nekih naučnih i empirijskih istraživanja. Ovo istraživanje se smatra dobrim početkom u tom pravcu. Zaključak je da razvoj informatičkih dostignuća i primena tehnologije stvaraju mogućnost kontrole obima vaga i povećavaju usklađenost pijaca na osnovu poštovanja stavova kupaca.
Abstract
The aim of this paper is to define development and competitiveness strategy of marketplaces using innovations and service provision, on the bases of theoretical attitudes analysis and research results. Performed researches are based on implementation of special methods of cognition and marketing research. Research results show that marketplaces are very efficient instrument of achieving economic and communications aims. It is established that salesmen on marketplaces by conducting concrete and precise strategies of marketing communications, may achieve their aims in relations to competition and in purpose of costumers' satisfaction. Presented researches make solid foundation for investments by market places through innovations in business, and that increase competitiveness of marketplaces. This research is considered a good start in that direction. The conclusion is that informatics achievements development and technology implementation create possibility to control volume of scales and increase compliance of marketplaces based on respect of customers' attitudes.
|
|
|
|
Reference
|
|
1   
|
Biais, B., Bisière, C., Pouget, S. (2014) Equilibrium discovery and preopening mechanisms in an experimental market. Management Science, 60(3), 753-769
|
|
|
Boiko, V., Kwilinski, A., Misiuk, M., Boiko, L. (2019) Competitive advantages of wholesale markets of agricultural products as a type of entrepreneurial activity: The experience of Ukraine and Poland. Economic Annals, XXI, 1-2, 68-72
|
|
1
|
Camilleri, S.J. (2015) The impact of stock market structure on volatility: Evidence from a call auction suspension. International Journal of Financial Research, 6(2), 44-53
|
|
1 
|
Dželetović, M., Milošević, M., Čičić, S. (2017) Venture capital: Generator of growth of SME investment activities. Industrija, vol. 45, br. 3, str. 7-22
|
|
|
Grubor, A. (2012) Segmentacija, targetiranje i pozicioniranje u globalnom marketingu. Anali Ekonomskog fakulteta u Subotici, br. 28, str. 123-131
|
|
|
JKP Tržnica (2022) O Pijaci. May 13, www.nstrznica.co.rs./riblja-pijaca
|
|
|
Kuzman, B., Prdić, N., Kostić, S. (2022) Interdependence of interests of sellers and consumers by selling agricultural products on marketplaces. Ekonomika poljoprivrede, vol. 69, br. 3, str. 697-711
|
|
7
|
Lovreta, S. (2008) Strategija i politika razvoja trgovine Republike Srbije. Belgrade: Centar za Izdavačku delatnost - Ekonomski Fakultet
|
|
2
|
Mihajlović, M., Savić, A. (2022) The role of the budget in financing the defense system of the Republic of Serbia. Economist, 1(1), 16-28
|
|
|
Milačić, S., Simonović, Z., Kostić, A. (2020) European Monetary Union as a stabilizing factor in the circumstances of economic crisis. Ekonomika, vol. 66, br. 4, str. 13-28
|
|
|
Milićević, R., Momirović, D., Simonović, Z. (2022) Sustainable tourism development according to EU indicators, in the function of economic growth of Niška Banja. Ekonomika, vol. 68, br. 2, str. 15-29
|
|
|
Prasad, A.N., Kalyan, R. (2003) Understanding the impact of synergy in multimedia communications. Journal of Marketing Research, 40, 375-388
|
|
1
|
Prdić, N., Prdić, I. (2022) Mobile devices in the function of selling on the market. Economist, 1(1), 7-15
|
|
2
|
Prdić, N. (2017) Competition of fairs on the basis of the composition distribution. Industrija, vol. 45, br. 3, str. 23-37
|
|
1
|
Prdić, N., Kuzman, B. (2019) Značaj aukcija za trgovinu agroindustrijskim proizvodima. Ekonomika, vol. 65, br. 1, str. 107-116
|
|
1
|
Šapić, S., Kocić, M., Savić, J. (2018) Komunikacione veštine prodavaca kao determinanta satisfakcije i lojalnosti potrošača. Marketing, vol. 49, br. 4, str. 249-258
|
|
1
|
Zarić, V., Kovačević, D., Jovanović, V. (2016) Direktni marketing poljoprivrednih proizvoda u Republici Srbiji - mogućnosti i ograničenja. Ekonomske ideje i praksa, 21: 59-76
|
|
|
|
|