2019, vol. 16, br. 1, str. 139-150
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Političko komuniciranje i civilno društvo - doba cyber društva i postpolitike
Political communication and civil society: Age of cyber society and postpolitics
Sažetak
Cilj ovog rada jeste da ukaže na međusobni odnos političkog komuniciranja i civilnog društva u vreme razvoja novih tehnologija i globalnih promena koje su uticale na krizu građanskog društva i pojavu postcivilnog društva i postpolitike. Sa razvojem novih tehnologija, političko komuniciranje u zavisnosti od stepena razvoja društva, počelo je da zauzima virtuelni prostor društvenih medija. Zaključuje se da u uslovima kada su organizacije civilnog društva oslabljene, teško funkcionišu, kada gube bitku sa vlašću, problemi u društvu se umnožavaju, politička komunikacija posustaje, a građansko društvo se transformiše u cyber društvo u kome vlada komunikaciona bliskost, zajedništvo i solidarnost. Iako postoje mišljenja da se bliži kraj civilnog društva, afirmacija on line zajednica u cyber prostoru, njihova postignuća u oblasti političke komunikacije i participacije teže da u potpunosti zamene aktivnosti civilnog društva.
Abstract
Communication and the public, in the operation of all segments of civil society, are the essential prerequisites for the interests of citizens to be protected and represented, because on one hand, the secrecy in decision-making of a small group of people creates an atmosphere of mistrust, and on the other, communication gets the form of rumour and takes place in a private social space at the level of interpersonal communication. Social media, as a part of a new communication online space/time, not only facilitates the flow of information but, at the same time, they are inexhaustible sources of data which provide the opportunity for internet users to participate in political communication. The aim of this paper is both to point out the mutual relationship between political communication and civil society at the time of the development of new technologies, and also the global changes that have affected the crisis of civil society and the emergence of post-civil society and post-politics. With the development of new technologies, political communication, depending on the level that society has achieved in its development, began to occupy the virtual space of social media. It is concluded that in conditions when civil society organizations are weakened and therefore are hardly operating, when the struggle with the authorities is being lost, then the problems in the society are being multiplied, political communication is lagging behind, and consequently the civil society is being transformed into a cyber-society in which communication closeness, communion and solidarity are dominant. In spite of the certain opinions that the end of the civil society is approaching, the affirmation of the online communities in the cyberspace, their achievements both in the field of political communication and participation, tend to entirely replace the activities of civil society.
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