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2017, vol. 14, br. 1, str. 149-168
Višekriterijumski pristup vrednovanju strategije poslovanja muzejskih ustanova
aUniverzitet u Kragujevcu, Ekonomski fakultet
bMemorijalni park 'Kragujevački Oktobar', Kragujevac

e-adresamimovicp@kg.ac.rs, dtalijan@gmail.com
Projekat:
Projekat Ekonomskog fakulteta Univerziteta u Kragujevcu: Od krize do ekonomskog razvoja: savremeniizazovi u ekonomiji I menadžmentu

Ključne reči: osnovne vrednosti; kultura; Spomen-park 'Kragujevački oktobar'; muzej; kritični faktori uspeha; evaluacija strategije; održivi razvoj; analitički mrežni proces
Sažetak
U radu se na studiji slučaja Spomen-parka 'Kragujevački oktobar', analiziraju i vrednuju muzejske aktivnosti u aktuelnom društvenom, ekonomskom i političkom kontekstu, kako bi se dokazala potreba za identifikacijom i evaluacijom strategija poslovanja u sektoru kulture, generalno. Pored toga, analiziraju se i metodološka pitanja vezana za model evaluacije strategije i procenu rada Spomen-parka. Primenom SWOT analize i Analitičkog mrežnog procesa, kao ekspertskog metoda za podršku odlučivanju, identifikovani su kritični faktori uspeha i izvršena njihova evaluacija, u cilju stvaranja pretpostavki za formulisanje optimalne strategije poslovanja i održivog razvoja Spomen-parka.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/MegRev1701149M
objavljen u SCIndeksu: 21.05.2017.
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