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2019, vol. 47, br. 3, str. 37-53
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Statistička analiza značaja informacija u kriznom menadžmentu
Importance of information in crisis management: Statistical analysis
aThe Serbian Armed Forces, Belgrade bUniverzitet Union, Beogradska bankarska akademija - Fakultet za bankarstvo, osiguranje i finansije, Beograd, Srbija cInstitut ekonomskih nauka, Beograd, Srbija dUniverzitet Privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd, Srbija
e-adresa: ivana.simeunovic@bba.edu.rs
Projekat: Izazovi i perspektive strukturnih promena u Srbiji: strateški pravci ekonomskog razvoja i usklađivanja sa zahtevima EU (MPNTR - 179015)
Evropske integracije i društveno-ekonomske promene privrede Srbije na putu ka EU (MPNTR - 47009)
Sažetak
Rad prikazuje statističku analizu uloge i značaja informacija u kriznom menadžmentu. Svrha istraživanja je da empirijski ispita uticaj koji informacije ostvaruju na krizni menadžment i na aktivnosti koje sprovode krizni menadžeri. Empirijsko istraživanje je realizovano primenom anketnog upitnika. Upitnik je dizajniran na način da omogući prikupljanje podataka o stavovima ispitanika o relevantnim aspektima kriznog menadžmenta sa ciljem da se ispita na koji način informacije utiču na krizni menadžment i koji organizacioni faktori utiču na protok informacija. Istraživanje je sprovedeno na uzorku od 299 ispitanika sa šireg područja Grada Beograda. Prikupljeni podaci su analizirani u statističkom softveru SPSS. Rezultati istraživanja su pokazali da adekvatna metodologija omogućava organizacijama da upravljaju krizom i bolje ublažavaju njene posledice. Takođe, rezultati ukazuju i da kvalitet kriznih menadžera, stručnog osoblja, informisanja, interne i eksterne komunikacije, pravovremenog i tačnog informisanja, kao i znanja i sposobnosti menadžera i zaposlenih da koriste informacije ostvaruje umereno do visok uticaj na kvalitet kriznog menadžmenta.
Abstract
The article reports on a statistical analysis of the importance and role information plays in crisis management. The purpose of the research is to empirically examine the impact that information makes on crisis management and on activities conducted by crisis managers. The empirical research is conducted using the questionnaire approach. Questionnaire was designed to capture the most relevant aspects of crisis management as perceived by respondents with an aim to examine how information affects crisis management and which organizational factors affect the information flow in crisis. The research sample included 299 respondents from the wider are of the City of Belgrade. The data were analyzed using the SPSS Software Package. The research results indicate that appropriate methodology enables organizations to manage crisis and better avoid its consequences, as well as that quality of crisis managers, professional staff, informing process, internal and external communication, timely sharing and information accuracy in crisis, as well as knowledge and capabilities of employees and managers to use information have average to high impact on the quality of crisis management.
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