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2022, vol. 13, br. 1, str. 57-64
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Determinante konkurentnosti proizvođača poljoprivrednih proizvoda u Republici Srbiji
Determinants of competitiveness of agricultural producers in the Republic of Serbia
aUniverzitet u Nišu bUniverzitet 'Union - Nikola Tesla', Fakultet za poslovne studije i pravo - FPSP, Beograd
e-adresa: babic.violeta@ni.ac.rs
Sažetak
U Srbiji je poljoprivreda tradicionalna privredna grana, sa konkurentskom prednošću čije su komponente sami poljoprivredni proizvođači, regionalna specijalizacija, trgovinski ugovori sa EU i Ruskom Federacijom, fondovi EU, organska proizvodnja, domaće tržište, slobodno zemljište koje u Srbiji postoji, kao i sami poljoprivredni proizvodi - voće, povrće, industrijsko bilje i žitarice - koji čine skoro četvrtinu ukupnog izvoza. Povoljni klimatski uslovi i prirodni potencijali jesu komparativna prednost poljoprivrede Srbije, ali nisu dovoljno iskorišćeni, pa predstavljaju slabost. Kvalitet poljoprivrednih proizvoda, ukrupnjavanje poljoprivrednih poseda čime bi se direktno uticalo na smanjenje troškova i cena, marketing i menadžment su determinante konkurentskih prednosti. Njihovim unapređenjem značajno bi se povećala prodaja na ciljnim tržištima, povećale izvozne aktivnosti, a agroprivreda i ukupna privreda Srbije usmerile putem razvoja.
Abstract
In Serbia, agriculture is a traditional economic sector, with a competitive advantage whose components are agricultural producers themselves, regional specialization, trade agreements with the EU and the Russian Federation, EU funds, organic production, domestic market, free land in Serbia, and agricultural products themselves - fruits, vegetables, industrial plants and cereals - which account for almost a quarter of total exports. Favorable climatic conditions and natural potentials are a comparative advantage of Serbian agriculture, but they are not sufficiently used, so they represent a weakness. The quality of agricultural products, the consolidation of agricultural holdings, which would directly affect the reduction of costs and prices, marketing and management are determinants of competitive advantages. Their improvement would significantly increase sales in target markets, increase export activities, and direct the agricultural economy and the overall economy of Serbia through development.
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