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2008, vol. 39, iss. 4, pp. 139-141
Category management: Basic features and management challenges
University of Novi Sad, Faculty of Economy, Subotica

Starting with evolution in sales management paper discuss the basic features and challenges of the well-known practice called category management. This term as well as business practice are incorporated in many companies as a well industries so sounds as a solid solution in many cases - but not only in FMCG sector only.
Crawford, C.M. (1983) New products management. New York: Irwin
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Kotler, P.J., Keller, K.L. (2006) Marketing menadžment. Beograd: Data status
Lehmann, D., Winer, R. (2002) Product management. New York: McGraw
Ward, J. (1998) Profitable product management. London: Heinemann


article language: English
document type: Professional Paper
published in SCIndeks: 25/01/2009