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2021, vol. 50, br. 1, str. 90-107
Intelektualni kapital kao strateška performansa banke sa osvrtom na banke
aGO Zemun
bUniverzitet Singidunum, Beograd

e-adresakovjanicmilorad64@gmail.com, pvukadinovic@singidunum.ac.rs
Sažetak
Intelektualni kapital predstavlja veliku vrednost za profitno orijentisane organizacije u današnje vreme. U savremenom okruženju pitanje strateške prednosti neodvojivo je od razmatranja problematike intelektualnog kapitala, imajući u vidu da je intelektualni kapital generator ekonomske vrednosti. Da bi banke, kao savremene profitno orijentisane organizacije ostvarile ciljne performanse, potrebno je da znaju šta je njihova konkurentska prednost i da identifikuju potrebne kapacitete i resurse za održivo poslovanje. Uloga intelektualnog kapitala od presudnog je značaja kada je reč o performansama savremenih banaka, imajući u vidu dinamično konkurentsko okruženje u kome one danas posluju. Međutim, nezavisno od toga, literatura koja se fokusira upravo na postavke ovih finansijskih organizacija, je nedovoljno zastupljena i fragmentisana. Ovo istraživanje zasnovano na primeni metode analize sadržaja, pruža strukturisani pregled literature o specifičnostima upravljanja intelektualnim kapitalom u bankama. Dalja istraživanja bi mogla da analiziraju uticaj intelektualnog kapitala na performanse banaka koje posluju u Republici Srbiji.
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O članku

jezik rada: srpski, engleski
vrsta rada: pregledni članak
DOI: 10.5937/bankarstvo2101090K
primljen: 25.01.2021.
prihvaćen: 07.02.2021.
objavljen u SCIndeksu: 29.04.2021.
Creative Commons License 4.0

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