The past few decades have seen steady progress for women in the logistics sector. However, women are still an underused resource. Although companies and institutions that define progress in the field of women's leadership as one of the business priorities are very rare, there are more and more of those who develop, promote and sponsor women in logistics. Despite the many qualities that give an advantage, on the way to success, women still face many obstacles. It is not just about systemic problems, bias in the employment and promotion system, life priorities and cultural patterns, women generally need more self-confidence to lead. In order to eliminate the problem, better use the potential and raise the leadership of women in logistics, and on the basis of world experiences and inspiration encouraged by works from five centuries ago, an initiative was created to establish a regional association of women in logistics. The tasks of the association would be to launch and coordinate various initiatives aimed at the development and promotion of women in logistics. This paper describes the goals and some of the basic principles of the association, such as: promotion of areas, free access for all interested parties, comprehensiveness, integration, continuous improvement, creation of synergy effects, etc.