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2020, vol. 13, br. 1, str. 85-96
Preduzetništvo, nacionalna kultura i Republika Srbija
aUniverzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK
bC&LC Group d.o.o., Beograd

e-adresaj.gardasevic@fimek.edu.rs, sbrkanlic@gmail.com
Sažetak
U novonastalim uslovima poslovnog okruženja i brzorastućim savremenim trendovima poslovanja, koncept preduzetništva i preduzetnika teži prilagođavanju novim okolnostima poslovne prakse. Iako prema teoriji u preduzetništvu preduzetnici poseduju univerzalne karakteristike, pojedine karakteristike preduzetnika uslovljene su specifičnostima nacionalnih kultura iz kojih potiču. Takođe, koncepti preduzetništva variraju od jedne do druge zemlje. Veza između preduzetništva i preduzetničkog ponašanja i kulturnih vrednosti definisana je okvirom dimenzija nacionalnih kultura utemeljenih od strane naučnika Geerta Hofstedea. Brojna istraživanja na tu temu ukazuju na jaku vezu između preduzetništva i nacionalne kulture. Cilj ovog rada jeste da pruži teorijski prikaz najznačajnijih odredišta koja se tiču veze između preduzetništva i nacionalne kulture uopšte, sa akcentom na nacionalnu kulturu Republike Srbije i njen preduzetnički ambijent.
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O članku

jezik rada: srpski
vrsta rada: stručni članak
DOI: 10.5937/etp2001085G
objavljen u SCIndeksu: 26.07.2020.
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