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2018, br. 22, str. 71-80
Dimenzije nacionalne kulture kao faktor oblikovanja ponašanja i preferencija turista
Visoka turistička škola strukovnih studija, Beograd
Ključne reči: nacionalna kultura; dimenzije nacionalne kulture; reputacija; turizam; kvalitetna turistička usluga
Sažetak
U radu su predstavljeni rezultati istraživanja dimenzija nacionalne kulture kao faktora oblikovanja ponašanja i preferencija turista s ciljem uspostavljanja kvalitetne turističke usluge i željene reputacije, pre svega prema turistima koji dolaze iz inostranstva i koje karakterišu sopstvene kulturne osobenosti i vrednosti. Cilj rada je da se analizom svake pojedinačne dimenzije nacionalne kulture i njene uloge u kontekstu ponašanja i preferencija turista, utvrdi specifičnost njihove međuzavisnosti i na taj način dâ preporuka za kreiranje kvalitetne turističke usluge. Metode istraživanja u ovom pristupu podrazumevaju prvo identifikovanje i definisanje nacionalne kulture, definisanje i utvrđivanje specifičnosti dimenzija nacionalne kulture, zatim posmatranje uloge koju dimenzije nacionalne kulture imaju u oblikovanju ponašanja i preferencija turista, a koje imaju značajne implikacije na kreiranje i upravljanje adekvatnom reputacijom turističkog proizvoda. Jedan od zaključaka istraživanja je da dimenzije nacionalne kulture imaju veliku ulogu u formiranju očekivanja, ponašanja i preferencija turista.
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O članku

jezik rada: srpski
vrsta rada: neklasifikovan
DOI: 10.5937/TurPos1822071P
objavljen u SCIndeksu: 08.02.2019.
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