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2022, vol. 10, br. 2, str. 9-23
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Ĉija je odgovornost? - evaluacija održivog razvoja turizma na Balatonu
Whose responsibility is it?: Evaluation of sustainable tourism development at Lake Balaton
aUniversity of Pannonia, Faculty of Business and Economics, Balaton Tourism Research Centre, Veszprém, Hungary bUniversity of Pannonia, Faculty of Business and Economics, Institute of Business, Veszprém, Hungary
e-adresa: sulyok.judit@gtk.uni-pannon.hu
Sažetak
Organizacije igraju važnu ulogu u stvaranju blagostanja za društvo i životnu sredinu. Glavni cilj studije je mapiranje perspektiva o održivosti između odabranih grupa zainteresovanih strana, uključujući turiste/privremene posetioce, predstavnike lokalne zajednice i javnih i privatnih organizacija koji donose odluke (javne, neprofitne i profitne) u regionu jezera Balaton. Studija je zasnovana na kombinovanoj metodologiji. Prvi uvidi turista i lokalnog stanovništva prikupljeni su u kvantitativnom istraživanju, a uvidi o održivom razvoju turizma dobijeni od strane javnih, neprofitnih i profitnih profesionalaca iz turističke delatnosti prikupljeni su korišćenjem polustrukturiranih intervjua. Rezultati pokazuju da u ekološkoj perspektivi održivi turizam u suštini predstavlja turizam zasnovan na prirodi. Što se tiče profitne/ekonomske perspektive važnu ulogu imaju kupovina lokalnih proizvoda i poseta restoranima u lokalnom vlasništvu, odnosno lokalna tržišta imaju značajnu ulogu u regionu. Razlike u obrascima potrošnje između lokalnog stanovništva i posetilaca ogledaju se u manjoj potrebi za turističkom ponudom van sezone. Intervjuisani akteri prepoznali su potrebu za razmenom znanja i formiranjem stavova.
Abstract
Organisations play an important role in creating well-being of society and the environment. The main objective of the study is to map perspectives on sustainability among selected stakeholder groups including tourists/temporary visitors, local communities, and public and private decision-making professionals (public, non-profit, and for-profit) in the Lake Balaton region. The study is based on a combined methodology. First, insights from tourists and local residents were collected in a quantitative survey. Insights about sustainable tourism development from public, non-profit and for-profit tourism industry professionals were collected using semi-structured interviews. Results show that from an environmental perspective sustainable tourism represents nature-based tourism development. As regards a profit/economic perspective, buying local products and choosing locally owned restaurants, local markets play a significant role in the region. Differences in consumption patterns among locals and visitors are reflected in the lower need for off-season tourism offer. Interviewed stakeholders recognized the need for knowledge sharing and attitude forming.
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