The paper evaluates one of the most complex psychological needs, giving consideration to the process of creating identity in the region, with emphasis on material and shape. Perpetual challenge for the architect is: How to create innovative, healthy and inspiring space that makes it easy to capture and personalization? European continent in which we create is very rich in diversity. The identity of the space is recognized as the key benchmarks, which gives it a personality, a different character, i.e. it stands out in the multitude of similarities. By analyzing the activities in the area, we noticed: identity (place, settlement, town, architect, plan, facade .., interior), ghost towns, urban and visual identity .., that is. found a new value. Achieved result offers a variety of perspectives, forms of expression and experience (dialogue, the conflict of thought .., compromise), that is. affirm the application of modern materials, technology and trends in the process of creating identity. The aim is to activate all senses of the materialization of the idea of a man guiding the process of creating identity. The use of modern materials and technology requires prior consideration of identity in space, if we want real progress in the creative process.