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2020, vol. 48, br. 3, str. 59-88
Procena nivoa svesti korisnika o indijskoj industriji telekomunikacija i njihova procena pristupačnosti telekomunikacionih usluga u Indiji
aMVN University, School of Business Management and Commerce, India
bAligarh Muslim University, Aligarh, India
cAligarh Muslim University, Faculty of Management Studies, Aligarh, India

e-adresanetra.singh@gmail.com
Sažetak
Indija je objavila svoju prvu nacionalnu telekomunikacionu politiku 1994. godine i od tada njena telekomunikaciona industrija beleži izrazit rast. Sa pokrivenošću od 89,92% (TRAI 2019), to je drugo najveće tržište telekomunikacija na svetu. Kreator politike, Odeljenje za telekomunikacije (DoT) i regulator, Indijsko regulatorno telo za telekomunikacije (TRAI) preduzeli su nekoliko inicijativa kako bi korisnicima telekomunikacionih usluga obezbedili pristupačne usluge. TRAI takođe pokreće inicijative za povećanje nivoa svesti o ovoj industriji među korisnicima. Da bi se analizirao uticaj ovih inicijativa od strane TRAI i DoT, ova studija predstavlja objektivnu procenu svesti korisnika i njihovu procenu pristupačnosti telekomunikacionih usluga. Strukturirani upitnik korišćen je za prikupljanje podataka anketiranjem uzorka od 408 korisnika telekomunikacionih usluga. Utvrđeno je da je polovina ispitanika bila upoznata sa DoT; više od polovine bilo je upoznato sa regulativom TRAI i vizijom indijske vlade u oblasti telekomunikacija, a 85% ispitanika smatra da su telekomunikacione usluge pristupačne. Nivo pristupačnosti varirao je u zavisnosti od pola, starosne grupe i nivoa obrazovanja. Kroz regresionu analizu, studija je otkrila da svest o telekomunikacionoj industriji utiče na procenu pristupačnosti usluga od strane korisnika. Stoga bi TRAI i DoT trebalo da preduzmu mere za povećanje nivoa svesti korisnika, što će poboljšati percepciju korisnika o pristupačnosti i može dovesti do većeg usvajanja ovih usluga. Pored toga, predlaže se da se povećanje nivoa pristupačnosti za ženske korisnike može rešiti kroz prilagođeni tarifni plan i šeme.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/industrija48-26035
primljen: 23.07.2020.
revidiran: 15.11.2020.
prihvaćen: 29.11.2020.
objavljen onlajn: 04.12.2020.
objavljen u SCIndeksu: 11.12.2020.
metod recenzije: dvostruko anoniman
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