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2009, vol. 59, br. 6, str. 1-6
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Strukturalni pristup informacijama za donošenje odluke o izlasku na strana tržišta
Making of a new market entry decision based on structured information
SITRONICS JSC.BB Centrum - Beta, Praha, Czech Republic
Sažetak
Rad prikazuje pristup u postavljanju okvira analize tržišta u procesu izlaska kompanije na inostrana tržišta. Pri tome je uloga poslovno informativnih odeljenja (agencija) posebno diskutovana u pogledu struktuiranog pristupa analizi tržišta i monitoringa promena na tržištu. U radu je dat primer strukturiranja okvira analize jedne kompanije proizvođača telekomunikacione opreme.
Abstract
This study presents an approach of how to build the framework of analysis needed for decision making process in entering new markets. The high importance of market (business) intelligence departments in the environment overloaded with data is mainly in the way of how to structure the digested and available information that are needed for making of the beneficial decisions. An example and advantages of recommended approach has been elaborated within this study, all based on the example of successful growth on global markets of one telecommunication core equipment manufacturer.
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Reference
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*** CMMI-DEV standard v1.2. Carnegie Melon Software Engineering Institute, www.sei.cmu.edu/library/abstracts/reports/06tr0 08.cfm
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