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2015, vol. 10, iss. 1, pp. 79-88
Characteristics and consequences of consumer society
Megatrend University, Faculty of Management, Zaječar

emailigor.trandafilovic@fmz.edu.rs,, andjelija.plavsic@fmz.edu.rs
Abstract
This paper's aim is studying the term of consumer society and its characteristics as well as its consequences on the community as a whole. Nowadays, a consumer is no longer a passive observer but an active participant. As the consumer's role has changed in the modern market, a new approach to marketing is required by companies. The term 'consumer society' entails defining consumerism in more detail as it has been used refer to the consumerists movement or movement for consumer rights protection. In another context, consumerism refers to the so-called consumer mentality.
References
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Tomić, Z. (2008) New Age. Beograd: Službeni glasnik
Trandafilović, I. (2013) Principi marketinga. Fakultet za menadžment Zaječar
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article language: Serbian
document type: Professional Paper
DOI: 10.5937/ekonsig1501079T
published in SCIndeks: 08/03/2016

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