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2021, vol. 25, br. 2, str. 83-95
Tourists approaches to eco-friendly hotels and determination of green hotel preferences: The case of Eskişehir
(naslov ne postoji na srpskom)
aAnadolu University, Tourism Faculty, Department of Tourism Management, Yunus Emre Campus, Eskisehir, Turkey
bDogus University, Art and Design Faculty, Department of Gastronomy and Culinary Arts, Istanbul, Turkey
cAkdeniz University, Mediterranean Civilizations Research Institute, Antalya, Turkey

e-adresaozana@anadolu.edu.tr
Sažetak
(ne postoji na srpskom)
The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/turizam25-28792
primljen: 15.10.2020.
prihvaćen: 15.03.2021.
objavljen u SCIndeksu: 14.07.2021.
metod recenzije: dvostruko anoniman

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