2017, vol. 5, br. 2, str. 47-53
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Srpski proizvođači i CE znak
Serbian producers and CE marking
Sažetak
Ovaj rad ima za cilj da reši menadžersku dilemu i da odgovor na pitanje: Da li da se upustimo u postupak dolaska do CE znaka za proizvode? Prednosti CE znaka su sledeće: uklonjene su sve tehničke barijere kod izvoza, postoji mogućnost postizanja dobre konkurentnosti na inostranom tržištu ako se obezbedi visok kvalitet proizvoda, postoji mogućnost ravnopravne kooperantske saradnje sa stranim firmama, veća konkurentnost i na domaćem tržištu. Poteškoće: suočavanje sa kompletnom i konzistentnom ocenom usaglašenosti svih performansi proizvoda - 'trenutak istine', troškovi ocene usaglašenosti (mogu biti visoki, pa to poskupljuje proizvod), uključivanje inostranog notifikovanog tela (cena, jezik korespodencije).
Abstract
This paper aims to solve the managerial dilemma and answer the question: Should we engage in the process of reaching the CE mark for products? The advantages of the CE mark are the following: all technical barriers concerning export are eliminated, there is the possibility of achieving good competitiveness in the foreign market, if the product is of high quality, there is a possibility of equal cooperation with foreign companies, greater competitiveness and the domestic market are ensured. Difficulties: confronting with a complete and consistent assessment of compliance of all product performances - the 'moment of truth', the compliance assessment costs (may be high, thus increasing product on costs), inclusion of foreign notified body (price, language of correspondence).
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