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Antecedents of hotel profitability: Empirical evidence from Belgrade
University of Belgrade, Faculty of Organizational Sciences, Serbia,,
Keywords: profitability drivers; profit margin; hotels; customer perception; Belgrade
Tourism and hospitality have received an immense attention from scholars, policy holders, decision makers and other important stakeholders in Belgrade, a main tourist destination of Serbia. The aim of this paper is to determine the main drivers of profit margins in the hotel sector in Belgrade. A particular aim is to explore the effects of variables - size, market concentration, and market share and customer satisfaction - on hotel profit margins. The study analyzed the secondary reliable sources. The data were analyzed with correlations and regressions. The results indicate that customer perception is a paramount factor driving the financial performance of hotels. These findings could be useful to scholars and practitioners interested in business performances of Belgrade hotels.


article language: English
document type: unclassified
DOI: 10.7595/management.fon.2016.0031
published in SCIndeks: 21/05/2017

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