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2019, vol. 9, iss. 2, pp. 69-76
The analysis of the market position and marketing potentials of crossfit
Metropolitan University, Belgrade + University 'Union - Nikola Tesla', Belgrade
Keywords: CrossFit; exercise; exerciser; program; potential; simplicity
CrossFit is recognized as one of the fastest growing training programs in the World. Due to its width of scope and essentially simple applicability, it has registered a large number of practitioners and clubs practicing it worldwide in the last ten years. Its simple and understandable concept has made it possible to create a large social capital - a large number of practitioners, instructors and clubs, which are also a part of the program promotion (word-of-mouth). In addition to becoming a category in itself, CrossFit has grown into a distinct culture, and the foundations of this program are its functionality and people’s need to exercise and live a healthy life. Due to the number of people practicing this program, the 5-digit number of CrossFit clubs worldwide and its large and continuous media presence, it can be said that CrossFit has become a constantly evolving global sports movement with a huge marketing potential. CrossFit is one of the best examples that simple things and ideas are usually the most effective in any branch, including the sports industry.
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article language: Serbian, English
document type: Professional Paper
DOI: 10.5937/snp1902069P
published in SCIndeks: 17/09/2021