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2020, iss. 167, pp. 61-68
New life of the legacy: Six portraits of Pavle Beljanski: A play at the museum
Spomen zbirka Pavla Beljanskog, Novi Sad
Keywords: Pavle Beljanski; legacy; communication; audience; museum product
Abstract
Communication of the Pavle Beljanski Memorial Collection with the audience is based on unique presentation of the values represented by the donor and his legacy. The play Six Portraits o f Pavle Beljanski, as one of the museum programme activities planned within numerous events of Novi Sad European Youth Capital 2019, has achieved several important goals: the connection between the legacy and the citizens' inclusion in the creative process, education of the audiences in an interesting and fun way, greater attendance of museum programmes and also promotion of the bequest concept. Joint efforts of the Memorial Collection curators and the drama pedagogue of the Mišolovka Youth Theatre (Mousetrap Youth Theatre) have resulted in a museum product that fulfils the main criteria of audience development: participation and animation. With six stories about Pavle Beljanski played throughout the entire museum space in interaction with the audience, some of the key events from the history of the legacy were also presented, drawing not only the attention of young population but also the attention of citizens across all age groups. Innovative and contemporary, simple in form and easy to memorize, the play Six Portraits o f Pavle Beljanski contributed considerably to the image of the museum as a place close to the public. The play could be inspirational to similar institutions as an example how the audience can acquire knowledge about cultural heritage through direct experience.
References
*** (2019) Strateški plan razvoja Spomen zbirke Pavla Beljanskog zaperiod od 2020. do 2024. godine. Novi Sad: Spomen zbirka Pavla Beljanskog
Edson, G. (2003) Muzeji i etika. Beograd: Clio
Jovanov, J. (2009) Spomen zbirka Pavla Beljanskog. Novi Sad: Spomen zbirka Pavla Beljanskog
Šola, T. (2002) Marketing u muzejima. Beograd: Clio
Vuković, V. (2020) Šest portreta Pavla Beljanskog u Teatru mladih. Politika, 10. februar
 

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article language: Serbian
document type: Original Scientific Paper
DOI: 10.5937/kultura2067061K
published in SCIndeks: 26/09/2020

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