Metrika

  • citati u SCIndeksu: [1]
  • citati u CrossRef-u:0
  • citati u Google Scholaru:[]
  • posete u poslednjih 30 dana:3
  • preuzimanja u poslednjih 30 dana:2

Sadržaj

članak: 2 od 8  
Back povratak na rezultate
Menadžment u hotelijerstvu i turizmu
2018, vol. 6, br. 1, str. 7-17
Učešće na Sajmu turizma sa osvrtom na političku nestabilnost - Sajam turizma u Beogradu
Dimitrovski Darko ORCID, Seočanac Marijana ORCID
Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja, Srbija

e-adresa: darkomeg8@yahoo.com
Ključne reči: sajam; sajam turizma; politička nestabilnost; Beograd; Srbija
Sažetak
Sajmovi turizma predstavljaju jedan od najvažnijih događaja u oblasti poslovnog turizma. Zbog svog međunarodnog karaktera izloženi su brojnim uticajima među kojima je danas posebno izražen uticaj političke nestabilnosti. Kao jedan od faktora koji utiče na sve aspekte turističke industrije, istraživanje percepcije o političkoj nestabilnosti različitih stejkholdera u turističkoj industriji sve više dobija na značaju. Sajmovi turizma su jedan od najboljih izvora informacija o uticaju koji politička nestabilnost ima na različite pružaoce usluga u turizmu. Ovaj rad istražuje vezu između percepcije izlagača o političkoj nestabilnosti i njihovih jedinstvenih karakteristika. Istraživanje je sprovedeno putem upitnika koji je podeljen izlagačima tokom 39. Sajma turizma u Beogradu. Prikupljeni podaci su analizirani putem SPSS softverskog paketa, koristeći analizu frekvencija, deskriptivnu statistiku i analizu varijanse (ANOVA). Rezultati istraživanja su pokazali da postoje značajne razlike u percepciji izlagača o političkoj nestabilnosti u zavisnosti od njihovog nivoa obrazovanja, veličine kompanije i izvora informacija o sajmovima turizma.
Reference

*** (2018) Beogradski sajam turizma / Belgrade Tourism Fair. Retrieved March 15, 2018 from

Beirman, D. (2003) United States: September 11, 2001 terrorist attack. The impact on American and global tourism. u: Beirman D. [ur.] Restoring tourism destinations in crisis: A strategic marketing approach, Oxon: CABI Publishing, pp. 43-68

Beljić, B. (2017) Krizni menadžment turističke destinacije. Menadžment u hotelijerstvu i turizmu, 36-43, 5(1

Black, R. (1986) The Trade Show Industry: Management and Marketing Career Opportunities. East Orleans, MA: Trade Show Bureau

Bruhn, M., Hadwich, K. (2005) Managing the service quality of trade fairs. u: Kirchgeorg, Manfred; Dornscheidt, Werner M.; Giese, Wilhelm; Stoeck, Norbert [ur.] Trade Show Management, Wiesbaden: Springer Nature America, Inc, str. 787-818

Causevic, S., Lynch, P. (2013) Political (in)stability and its influence on tourism development. Tourism Management, 34: 145-157

1

Davidson, R., Cope, B. (2003) Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel. Pearson Education

Dwyer, R., Tanner, Jr.J.F. (1999) Business marketing: Connecting strategy, relationship, and learning. San Francisco: Irwin McGraw Hill

3

Đeri, L., Plavša, J., Čerović, S. (2007) Analysis of potential tourists’ behavior in the process of deciding upon a tourist destination based on a survey conducted in Bačka region. Geographica Pannonica, br. 11, str. 70-76

Farmaki, A. (2017) The tourism and peace nexus. Tourism Management, 59: 528-540

Fletcher, J., Morakabati, Y. (2008) Tourism activity, terrorism and political instability within the commonwealth: the cases of Fiji and Kenya. International Journal of Tourism Research, 10(6): 537-556

Gębarowski, M., Wiażewicz, J. (2014) Contemporary trade shows as a place of knowledge sharing about tourism products. Human Capital Without Borders: Knowledge and Learning for Quality of Life. u: Proceedings of the Management, Knowledge and Learning International Conference 2014, Portorož, Slovenia, June 2014; 25-27

Gopalakrishna, S., Lilien, G.L., Williams, J.D., Sequeira, I.K. (1995) Do Trade Shows Pay off?. Journal of Marketing, 59(3): 75

Gupta, D. (1990) The economics of political instability: The effect of political instability on economic growth. New York: Praeger

Hughes, H.L. (2008) Visitor and non-visitor destination images: The influence of political instability in South-Eastern Europe. Turizam: međunarodni znanstveno-stručni časopis, 56(1): 59-74

Ioannides, D., Apostolopoulos, Y. (1999) Political Instability, War, and Tourism in Cyprus: Effects, Management, and Prospects for Recovery. Journal of Travel Research, 38(1): 51-56

Irvine, W., Anderson, A.R. (2006) The Effect of Disaster on Peripheral Tourism Places and the Disaffection of Prospective Visitors. u: Tourism, Security and Safety, Elsevier BV, str. 169-186

Kaniewska-Sẹba, A., Kuca, A., Leszczyηski, G., Mruk, H., Mruk, J., Zalewski, B. (2006) Trade fair marketing: Exhibitor’s manual. Poznaη: Polish Trade Fair Corporation

Kellezi, J. (2014) Trade Shows: A Strategic Marketing Tool for Global Vompetition. Procedia Economics and Finance, 9: 466-471

1

Kerin, R.A., Corn, W.L. (1987) Assessing trade show functions and performance: An exploratory study. Journal of Marketing, vol. 51, br. 3, str. 87

Mansfeld, Y. (1999) Cycles of War, Terror, and Peace: Determinants and Management of Crisis and Recovery of the Israeli Tourism Industry. Journal of Travel Research, 38(1): 30-36

Miller, S. (2003) Saque el maximo provecho de las ferias [Make the most of the fairs]. Barcelona: Ediciones Urano

Moriarty, R.T., Spekman, R.E. (1984) An Empirical Investigation of the Information Sources Used during the Industrial Buying Process. Journal of Marketing Research, 21(2): 137-47

Mottard, E. (2003) Cuanto es de rentable participar en una feria? / How much is profitable to participate in a fair?. Marketing y Ventas, 182: 44-47

Pitta, D.A., Weisgal, M., Lynagh, P. (2006) Integrating exhibit marketing into integrated marketing communications. Journal of Consumer Marketing, 23(3): 156-166

Pizam, A. (1990) Evaluating The Effectiveness Of Travel Trade Shows And Other Tourism Sales-Promotion Techniques. Journal of Travel Research, 29(1): 3-8

1

Richter, L.K. (1983) Tourism politics and political science: A case of not so benign neglect. Annals of Tourism Research, vol. 10, br. 3, 313-315

Roehl, W.S., Fesenmaier, D.R. (1992) Risk Perceptions and Pleasure Travel: An Exploratory Analysis. Journal of Travel Research, 30(4): 17-26

1

Rosson, P.J., Seringhaus, F. (1995) Visitor and exhibitor interaction at industrial trade fairs. Journal of Business Research, 32(1): 81-90

Ryan, C. (1993) Crime, violence, terrorism and tourism. Tourism Management, 14(3): 173-183

1

Saha, S., Yap, G. (2014) The Moderation Effects of Political Instability and Terrorism on Tourism Development. Journal of Travel Research, 53(4): 509-521

Santana, G. (2001) Globalisation, safety and national security. u: Wahab S., Cooper C. [ur.] Tourism in the Age of Globalisation, London: Routledge, 213-241

Sarmento, M., Farhangmehr, M., Simões, C. (2015) A relationship marketing perspective to trade fairs: insights from participants. Journal of Business & Industrial Marketing, 30(5): 584-593

Seddighi, H., Nuttall, M., Theocharous, A. (2001) Does cultural background of tourists influence the destination choice? an empirical study with special reference to political instability. Tourism Management, 22(2): 181-191

Siemieniako, D., Gębarowski, M. (2017) B2B trade fairs and promise management as a relationship marketing concept. Journal of Customer Behaviour, 16(3): 237-261

1

Sönmez, S.F. (1998) Tourism, terrorism, and political instability. Annals of Tourism Research, 25(2): 416-456

Yuksel, U., Voola, R. (2010) Travel trade shows: exploratory study of exhibitors' perceptions. Journal of Business & Industrial Marketing, 25(4): 293-300

Zhong, D., Luo, Q. (2018) Knowledge diffusion at business events: The mechanism. International Journal of Hospitality Management, 71: 111-119

Zieliński, M., Leszczynski, G. (2011) Trade fairs as source of knowledge: Tthe role of trade fairs organizer. u: The impact of globalization on networks and relationships dynamics-IMP-conference, Glasgow, Scotland
   

O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/menhottur1801007D
objavljen u SCIndeksu: 19.07.2018.

Povezani članci

Nema povezanih članaka