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2020, vol. 51, iss. 3, pp. 179-187
A dual quantitative-qualitative sales quotas model
University 'Union - Nikola Tesla', Faculty of Management, Sremski Karlovci

emails.adzic@famns.edu.rs, milunovic@famns.edu.rs, savic@famns.edu.rs
Keywords: Marketing; Sales; Sales Model; Sales Quotas; Sales Forecasting
Abstract
There is no one commonly accepted sales model in literature and practice. The sales models presented in the marketing literature may be impractical or complicated for marketers, and the sales field itself has not sufficiently addressed the topic of quantitative sales models within academic research. The aim of this paper is to overcome this gap by presenting a dual model of sales quotas. The duality of this model is expressed through its quantitative and qualitative aspects. The quantitative part is based on the moving average, i.e. a linear equation with multiple factors and with multiple unknowns. The qualitative part of the model is based on the participation of salespeople and management in the design of the model. Their subjective judgments can significantly affect the end results and predicted quotas. The basic feature of this model is its practicality. Not only is the numerical part easy to explain to the client, but the client is also actively involved in modeling, suggesting a subjective projection of sales quotas and defining factors that can influence planned sales results. After presenting the theory behind the model, its practical application is demonstrated through the analysis of the Pervivo case study. This case study demonstrated that the dual quantitative-qualitative sales quotas model has usable value in business practice.
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About

article language: Serbian
document type: Review Paper
DOI: 10.5937/markt2003179A
published in SCIndeks: 12/01/2021
peer review method: double-blind
Creative Commons License 4.0

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