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2017, vol. 11, iss. 2, pp. 276-294
Initial marketing activities in small entrepreneurship organizations
aUniversity Singidunum, Faculty of Physical Culture and Sport Management, Belgrade
bVisoka škola Dositej, Beograd
cCentar za medicinsku informatiku, Beograd

emailmilangaso@mts.rs, zojo38@yahoo.com, gavrilo@ymail.com
Keywords: entrepreneurship; marketing; marketing studies; marketing mix; sales
Abstract
It can be said that entrepreneurship refers to the creative activities of individuals in the process of starting a firm, as well as adapting to changes and creating changes, managing business, and similar qualities. The key aim of all entrepreneurial companies is finding and retaining customers / consumers / clients / service users. They have at their disposal a wide range of marketing resources towards this end such as marketing research, marketing mix program, and sales. The scope and structure of using marketing resources depends on the type of business, the size of company, market conditions, the expected benefits, as well as the experience and knowledge of the possibilities offered by the marketing methods and techniques in modern competition.
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article language: Serbian
document type: Review Paper
DOI: 10.5937/poseko12-14915
published in SCIndeks: 15/03/2018

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