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2017, vol. 72, iss. 4, pp. 587-590
The application of marketing for small and medium-sized enterprises competiveness rise in the Republic of Serbia
Subotica

emailmilicadjekic82@gmail.com
Keywords: economy; marketplace; marketing; competiveness; sales; etc
Abstract
As it's well-known, the application of good marketing strategies, tactics and practice may rise the competiveness of small and medium-sized enterprises (SMEs) on the marketplace of Republic of Serbia. The experience would suggest that the usage of serious marketing techniques on our marketplace may appear as quite weak. It may seem that the SMEs sector is not so open to the new things. It's a quite rare case that some branches of commerce may decide to invest into marketing and adopt the action sales in a practice. In case of better application of this practice, we believe the competiveness of this market would rise and the offers would get more attractive to consumers. In this paper, we intend to discuss the importance of investment into new technologies as well as review why the Serbian marketplace is not willing to make more changes.
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article language: Serbian
document type: Professional Paper
DOI: 10.5937/tehnika1704587D
published in SCIndeks: 29/08/2017
Creative Commons License 4.0