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2019, vol. 7, br. 2, str. 47-56
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Eko hoteli kao primer inovativnosti ekološke odgovornosti i uštede u hotelskoj industriji
Eco-hotels as an example of environmental responsibility and innovation in savings in the hotel industry
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja bUniversity of Perugia, Faculty of Economics, Italy
e-adresa: marija.kostic@kg.ac.rs
Sažetak
Eko hoteli su ekološke zgrade čiji menadžeri nastoje da sprovedu različite programe za uštedu vode, energije i otpada, čime se štedi novac i pomaže očuvanje životne sredine. Ovi hoteli imaju tačno određene smernice za zaštitu životne sredine, tako da gosti mogu ostati na bezbednom, netoksičnom i energetski efikasnom smeštaju. Zeleni hoteli uvode ekološke standarde i koriste elemente ekološki prihvatljivih novih tehnologija, čime značajno doprinose zaštiti životne sredine i postižu bolje rezultate poslovanja. Posmatrajući globalne trendove u zelenom hotelijerstvu i ekoturizmu izazvane turbulentnim razvojem koji sa sobom nosi brojne negativne posledice, svrha ovog istraživanja je da istakne prednosti koje obezbeđuju zeleni hoteli i značaj njihove primene, kako bi Srbija mogla postati konkurentna destinacija uzimajući u obzir svoje izvore i potencijale.
Abstract
Green hotels are ecological buildings whose managers set up programs to save water and energy, and reduce solid waste, thereby saving money and aiding preservation of the environment. These hotels have guidelines so that the guests can stay in a safe, non-toxic and energy-efficient lodging. Green hotels are introducing environmental standards and use elements of environmentally friendly new technologies, thereby making a significant contribution to the protection of the environment and achieving better operational results. Looking at global trends in green tourism and hospitality, caused by turbulent development and carrying many negative consequences, the purpose of this paper is to point out and affirm the advantages provided by the green hotels. It also suggests that Serbia can become a more competitive destination considering its potential and resources.
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