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Značaj finansijske analize u identifikaciji snaga i slabosti firme - studija slučaja
(The title is not available in English)
a'Fraud Prevention and Fraud Investigations Sector', The Auditing, Accounting, Financial and Consulting Services Company, 'Moodys Standards' LLC, Belgrade
bUniversity of Belgrade, Faculty of Organizational Sciences
cBelgrade Business and Arts Academy of Applied Studies, Belgrade,,
The purpose of this paper is to illustrate the use of several ratio-accounting measures to analyze the performance of the selected firm. Financial statement analysis using accounting ratios has been one of the most commonly used models of assessing business performance. Financial analysis outcomes can be used to help the owner of a small enterprise in making financial and investment decisions to maximize the wealth of the owner. These measures indicate different conditions of the firm - liquidity, profitability, solvency, efficiency and productivity.
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article language: Serbian
document type: Original Scientific Paper
DOI: 10.5937/univmis2120167M
received: 02/02/2021
accepted: 28/12/2021
published in SCIndeks: 18/03/2022