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2008, vol. 39, iss. 1-2, pp. 21-26
The marketing strategy of a small enterprise
Megatrend University, Belgrade
Keywords: small enterprise; small enterpriser; SWOT analysis; communication mix
Abstract
Small enterprise shows some specific characteristics which are necessary for creation of marketing strategy. The goal of this work is an attempt of marketing strategy analysis of the small enterprises. The necessary request of the analysis is to define the small enterprise. There have also been analyzed the specific orders for small enterpriser. Special part of work is dedicated to a small enterprises management strategy and the other one to their marketing communications. There are mentioned some specific advantages and problems of the small enterprises, too.
References
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About

article language: Serbian
document type: Preliminary Report
published in SCIndeks: 25/01/2009

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