Social entrepreneurship has experienced a renaissance in the world over the last decade. The business sector, pressed by the economic crisis and social responsibility imperatives, started to turn towards some of the more sustainable organisational models, which combine profit and responsible orientation. Social entrepreneurship, as a whole, is characterised by the support and assistance rendered to the community and the vulnerable social groups. Social entrepreneurs are a proof that financial success does not exclude responsible behaviour towards the social community and the environment, and that the socially beneficial target may also serve as a successful business driver. At the same time, social enterprises may be a very useful source of entrepreneurial ideas in the economies which are passing through transition, with the high unemployment rates. Filling in the gaps in offering certain social services, with simultaneous profit making and offering option for engagement of entire families, are only some of the features characteristic for the social enterprises, which could become one of the leading models of business conducted in the Serbian economy.