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1997, vol. 28, iss. 2, pp. 79-83
Strategic management based on strategic analysis
Keywords: strategic management; strategic analysis; PTT system
Abstract
The present environment is increasingly heterogeneous, turbulent and amorphous and therefore requires a strategic - SWOT analysis which enables decoding of messages it emanates. The latest developments are pushing the PTT system towards restructuring into a commercial and market oriented model capable of responding to the demands of relevant stake-holders. This makes space for applying the SWOT analysis within the PTT system, thus providing broader forecast possibilities and a deeper insight into the status of the PTT infrastructure with a view to reconciling the strategy and the prevailing environment.
References
Certo, S.C., Peter, P.J. (1991) Strategic management: Concepts and applications. New York, itd: McGraw-Hill
Jović, M.B. (1997) Međunarodni marketing - od izvoznog ka globalnom konceptu. Beograd: TrimSoft Trade
Milanović, M. (1995) Strategija marketinga u pošti i telekomunikacijama. Beograd, itd: Prosveta
Milisavljević, M. (1996) Strategijski menadžment. Beograd: Poslovna škola 'Megatrend'
Thompson, J. (1995) Strategy in action. London, itd: Chapman and Hall
 

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article language: Serbian
document type: Preliminary Report
published in SCIndeks: 02/06/2007

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