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2001, vol. 5, iss. 2, pp. 53-58
The space matrix: Strategic management tool for identification strategic position of enterprise
Univeristy of Niš, Faculty of Economy
Abstract
The value of SPACE method is in broader covering the object of analysis by two internal dimensions (financial strength and competitive strength) and two external dimensions (industry strength and environmental stability). On the base of the set of factors which covering every dimensions, every factor and dimension are quantitatively evaluated, and then the directional vector is calculated which determinate the organization's strategic posture in the industry as: aggressive, competitive, conservative and defensive. For each strategic posture there is suggested associated strategies. This paper in detail presents methodic of SPACE matrix and enabling education for practical implementation this strategic management tool.
References
Bobek, S., Hauc, A., Semolič, B., Treven, S. (1991) Strateški menadžment i projekti. Zagreb: Informator
Hunt, S.D., Morgan, R.M. (1995) The resource-advantage theory of competition: Dynamics path dependencies, and evolutionary dimensions. Journal of Marketing, vol. 60, Oct, str. 107-114
Radder, L., Louw, L. (1998) The space matrix: A tool for calibrating competition. Long Range Plann, vol. 31, br. 4, str. 549-559
Segev, E. (1995) Corporate strategy: Portfolio models. London, itd: International Thomson Business Press
Taylor, B. (1997) The return of strategic planning: Once more with feeling. Long Range Plann, vol. 30, No. 3, p. 334-344
 

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article language: Serbian
document type: unclassified
published in SCIndeks: 25/01/2009

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