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2001, vol. 5, iss. 2, pp. 53-58
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The space matrix: Strategic management tool for identification strategic position of enterprise
Space matrica - instrument strategijskog menadžmenta za identifikovanje strategijske pozicije preduzeća
Univeristy of Niš, Faculty of Economy
Abstract
The value of SPACE method is in broader covering the object of analysis by two internal dimensions (financial strength and competitive strength) and two external dimensions (industry strength and environmental stability). On the base of the set of factors which covering every dimensions, every factor and dimension are quantitatively evaluated, and then the directional vector is calculated which determinate the organization's strategic posture in the industry as: aggressive, competitive, conservative and defensive. For each strategic posture there is suggested associated strategies. This paper in detail presents methodic of SPACE matrix and enabling education for practical implementation this strategic management tool.
Sažetak
Vrednost SPACE metoda je što šire zahvata objekt analize i to preko dve interne dimenzije (finansijska snaga i konkurentska snaga) i dve eksterne dimenzije (stabilnost okruženja i snaga grane). Na osnovu seta faktora koji pokrivaju svaku dimenziju, kvantitativno se vrednuje svaki faktor i dimenzija, te na osnovu toga proračunava vektor pravca kojim se u SPACE matrici-dijagramu identifikuje strategijski položaj preduzeća kao: agresivni, konkurentski, konzervativni i defanzivni. Za svaki od položaja nude se odgovarajuće strategijske opcije. U radu se detaljno prikazuje metodika SPACE-a, te ođezbeđuje edukacija za praktičnu primenu ovog instrumenta strategijskog menadžmenta.
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