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Ekonomika
2022, vol. 68, br. 4, str. 43-56
Veb-sajt promocija stomatoloških ustanova - primer Srbije kao destinacije dentalnog turizma
Garabinović Dušana ORCID, Anđelić Slavicab ORCID, Papić Milošc ORCID
aHigher business school of vocational studies "Prof. dr Radomir Bojković", Kruševac
bModern Business School, Belgrade
cUniverzitet u Kragujevcu, Tehnički fakultet, Čačak, Srbija

e-adresa: dusan.garabinovic.032@gmail.com, slavicaandjel@gmail.com, milos.papic@ftn.kg.ac.rs
Ključne reči: zdravstveni turizam; dentalni turizam; onlajn promocija; veb-sajt; Republika Srbija
Sažetak
Savremeni načini turističke promocije postali su gotovo nezamislivi bez upotrebe Interneta. Veb-sajt kao jedan od najstarijih vidova prezentacija na Internetu i dalje ima značajnu ulogu koju ne treba zanemariti. Veb-sajt se u ovom radu posmatra kao osnov za ostvarivanje boljih promotivnih aktivnosti postojećih stomatoloških ustanova koje se bave zdravstvenim turizmom, tj. preciznije dentalnim turizmom. Zdravstveni turizam je jedan od potencijala za razvoj turizma u Republici Srbiji, ali taj potencijal trenutno nije u dovoljnoj meri iskorišćen. Cilj ovog rada je da da doprinos pregledu prakse marketing menadžmenta ustanova dentalnog turizma u Srbiji kroz ukazivanje na stanje onlajn prisutnosti zdravstvenih ustanova koje su istaknute od strane Ministarstva zdravlja Republike Srbije. Četrdeset stomatoloških ustanova je analizirano sa stanovišta postojanja zvaničnog veb-sajta kao i strukturnih i sadržajnih karakteristika veb-sajta.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ekonomika2204043G
primljen: 05.07.2022.
prihvaćen: 02.10.2022.
objavljen u SCIndeksu: 07.01.2023.
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