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2022, vol. 70, br. 1-2, str. 113-127
Faktori konkurentnosti srpskog turizma
aUniverzitet u Beogradu, Ekonomski fakultet, Katedra za poslovnu ekonomiju i menadžment, Srbija
bUniverzitet Metropolitan, Beograd, Srbija + Foreign Investors Council, Belgrade
cInstitut ekonomskih nauka, Beograd, Srbija
Sažetak
Konkurentnost turističke destinacije, prema konceptu autentičnosti, zavisi od kompleksne međuzavisnosti brojnih komponenti same destinacije i interakcije ovih komponenti sa posetiocima destinacije. Globalni standard za merenje konkurentnosti zemalja predstavlja TTC indeks Svetskog ekonomskog foruma, na čijoj rang listi Srbija zauzima relativno slab položaj. Taj se položaj ciklično popravlja i kvari, a tome doprinose i suprotna kretanja pokazatelja unutar pojedinih sub-indeksa, ukazujući na nekoordinisane aktivnosti. Strategija razvoja turizma Srbije (TDS), kao krovni dokument u cilju koordinacije napora u razvoju i unapređenju konkurentnosti srpskog turizma, identifikuje prioritetne proizvode i destinacije unutar Srbije. Poznati prioriteti bi trebalo da doprinesu kako koordinaciji ključnih stejkholdera, tako posledično i konkurentnosti na međunarodnom tržištu. Sprovedena analiza u ovom radu ukazuje da je TDS samo delimično identifikovala proizvode i destinacije koje biraju posetioci.
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/EKOPRE2202113P
primljen: 10.12.2021.
objavljen u SCIndeksu: 25.03.2022.

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